Olivier Arizzi

About

Olivier launched Olari Consulting in June 2017. Previously, he joined in 2012 Babeth’s Feast, a unique specialty retail frozen food concept at its inception; he built the company infrastructure from the ground up for 2 years and then oversaw the day-to-day operations of the company until 2015. Previously, Olivier worked at the worldwide headquarters of Le Pain Quotidien in New York as Brand Marketing Manager, and for O&CO. worldwide, in retail and wholesale sales, operations, logistics and marketing. Olivier grew up on his family’s olive tree estate in Provence, where his family has been producing olive oil for more than half a century. He holds a Master in Agricultural Engineering and an MBA from Columbia Business School.

Experience

• Principal · Olari Consulting06-01-2017

  Our area of expertise is at the intersection of food, consumer packaged goods and specialty retail, particularly in an entrepreneurial setting.

• General Manager / COO · Babeth's Feast05-01-2012 – 06-01-2017

  Pre-launch (2012-2014) -Responsible for overall planning, financial projections, KPI determination, brand development, vendor management, contract negotiation and hiring -Worked with selected branding agency to build the brand architecture and implemented it across the concept: on products packaging, store design, collaterals and website -Hired initial team, including 4 support team members and 9 retail team members -In coordination with 30+ food vendors, 2 co-packers, printer, suppliers, photo studio, designers, Product Development Chef, Founder and Partner, build private label line of products (160 SKUs across 9 categories) Post-launch (2014-present) -Managed entire company operations -Created and implemented integrated marketing plan -In charge of P&L oversight across 5 companies Achievements -Developed, launched and managed unique retail concept of frozen food (both retail and online stores) -Launched E-commerce platform integrated with POS software (Counterpoint) -Created budget and forecast model to project P&Ls for all company entities -Opened concept within budgeted costs and within 1 point of budgeted Initial Gross Margin -In a 2-months span, launched e-commerce platform, opened first retail location and launched 32-pages catalog -Brought to market in-store and online 360 products across 9 product categories

• Brand Marketing Manager · Le Pain Quotidien12-01-2009 – 12-01-2012

  -Reported directly to Managing Director of US operations (54 locations in NY, DC, CA and PA) -Crafted first marketing plan for US operations -Provided direction for internally produced marketing and creative material -Managed promotions and events, including creation of baking classes program in New York and Los Angeles -Managed all community relations and PR activities -Re-launched gift card program -Launched digital marketing activity for US operations, including: (1) email and social media marketing and (2) control content management through various online platforms -Made website available to Smartphone users via launch of mobile platform -Drafted and implemented guidelines for social media activity for company worldwide network -Controlled brand department budget Achievements -Significantly expanded the company’s planning horizon for the launch of new products, resulting in improved communications across key departments, smoother product launch and creation of 8 new product promotions -Maintained at least 85% of seats filled at the baking classes program in New York and Los Angeles -Managed 3 distinct regional PR campaigns in New York, Philadelphia and Los Angeles -Increased gift card same-store sales by 56% over the holidays -Increased year-over-year visits on company website by 30% -Drove more than 45% of overall online visits through the mobile site during the first 6 months of its launch -Launched 1 world Facebook page and 9 domestic Facebook pages

• O&CO. Manager of Wholesale, Corporate Gift Sales and Logistics · L'Occitane en Provence01-01-2007 – 12-01-2007

  Headed and expanded wholesale channel in the US -Determined the entire marketing mix for the Wholesale and Corporate Gift Sales channels -Crafted first marketing plan for Wholesale channel and integrated it within company’s marketing plan -Oversaw competition analysis and managed yearly price adjustments across the entire company -Supervised forecasting, ordering and shipping between French and US headquarters -Managed open-to-buy amount in excess of $2 Million -Managed preparation of the holiday season for the entire company, which involved coordination with marketing, logistics, finance, operations and all sales channels over an eight-months period Achievements (for all positions held at O&CO.) -Wholesale sales year-over-year increase: 392% first year and 42% second year -Opened L’Occitane’s US flagship store in New York -Trained 10 US corporate staff, 5 store managers and more than 20 sales associates -Reached all monthly sales goals during one year at the flagship retail location resulting in a 24% sales increase

Education

• Columbia Business SchoolMBA, Business
• Ecole d'Ingenieurs de PurpanMaster, Agricultural Engineering
• Luminy UniversityBachelor, Science, major Biology

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