Rachel Messina

About

Thoughtful leader with over 14 years of experience in digital strategy, eCommerce, and international business operations. I have a proven track record of driving business process improvements, optimizing operational efficiency, and supporting business growth, as well as developing and implementing organizational strategy, project management, and strategic planning. Highly adaptable and an adventurer at heart, I’ve worked with both start-up and established organizations in the US, Asia, Africa and Europe. I hold an MBA from IESE Business School and a BA in French Literature and Business from Skidmore College.

Experience

• Head of eCommerce EMEA · Patagonia06-01-2023 – 05-01-2024

  Leadership role supporting a cross-functional team of 12 responsible for channel operations, program management, digital product, onsite analytics, and commercial activities. Ownership of the ecommerce channels strategic planning, P&L management, and 3rd-party technical vendor relationships.

• eCommerce Customer Experience Operations & Projects · Patagonia10-01-2021 – 06-01-2023

  Guided and recruited team across functional areas: program management, analytics & insights, onsite experience, post-purchase experience, business analysis, and operations. Oversaw project portfolio of over 15 initiatives annually, forecasted and managed opex/capex budgets, planned resources, and collaborated with cross-functional stakeholders.

• eCommerce Operations EMEA · Patagonia09-01-2018 – 10-01-2021

  Established the team supporting end-to-end eCommerce operations and onsite experience, streamlined operational processes, and designed new operational solutions through significant growth and complex external events such as Brexit and COVID-19.

• Digital Strategy & Business Operations Consulting · Self-employed03-01-2012

  Independently advise 10+ start-up, venture capital and agency clients in the technology, consumer products and media industries.

• President · IFIC - IESE for Impact Community05-01-2017 – 05-01-2018

  IESE for Impact Community is an impact investment vehicle funded and managed by IESE MBA students. I led the fund's team through its inaugural year of operations, including partnership development, community engagement, communications, fundraising, and the fund's first investment transaction.

• Director of Ecommerce · Tamara Mellon10-01-2013 – 08-01-2015

  Partnered with senior management to develop the forecasting model for the division’s business plan for use during an early investment round, resulting in a multi-million series A funding. Expanded US and UK websites into a global eCommerce fulfillment platform and oversaw logistics, customer service and marketing activities for all retail categories; increased eCommerce orders 238% year-over-year.

• Manager, Project Manager · Acadaca11-01-2009 – 02-01-2012

  Established and oversaw the digital agency’s 11-person Technical Project Management and Quality Assurance Team responsible for eCommerce website redesign and new build projects for leading brands including Havaianas, alice + olivia, and Diptyque.

Education

• IESE Business SchoolMaster of Business Administration (MBA), Business Administration and Management, General
• Skidmore CollegeBA, French Literature, Business
• Université Paris-SorbonneFrench Literature, French Literature

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