Omolayo Arikawe

About

Layo is diligent and result-driven Content Marketing Manager with advanced skills in blog writing, email copywriting and social media marketing. I am proficient in providing high quality content that increase audience interest and conversion rate. I am eager to provide various content types and forms that can help your prospects through the buyer’s journey.

Experience

• Cotent Marketing Manager · Techstudio Academy03-01-2023

  • Developed content strategies across all marketing channels that help hit company marketing and sales target consistently. • Collaborated closely with cross-functional teams, including product, support, and business development, leveraging their expertise to meet refine messaging and increase audience interest rate. • Streamlined client engagement processes, enhancing overall customer experience. • Developed and implemented targeted client communication strategies, leading to increased product awareness and sales rate.

• Content Marketing Manager & Marketing Associate · Nguvu Health01-01-2022 – 03-01-2023

  • Developed and executed transformative Go-To-Market (GTM) plans, achieving a 100% increase in brand awareness across the Southwestern region of Nigeria. • Initiated a vendor retention program, fostering a thriving virtual community that facilitated meaningful connections among registered vendors. • Spearheaded data-driven marketing campaigns, resulting in a 30% boost in customer acquisition. • Collaborated with the sales team to optimize lead generation processes, enhancing sales pipeline efficiency.

• Product Marketing Manager · Limbsimple01-01-2022 – 03-01-2023

  • Spearheaded strategic marketing initiatives, including website optimization, design, content strategy, and social media management, driving product growth and establishing a strong online presence in the crypto startup space. • Utilized SEO strategies to enhance website optimization and complemented it with effective email marketing for expanded outreach. • Continuously adapted the product based on customer feedback, market analysis, feature enhancements, and functionalities to maintain competitiveness in the dynamic crypto market. • Supported social media engagement and campaign modifications, resulting in increased impressions and traffic.

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