Parastoo Parsa

About

I’m a digital marketing professional with expertise in content creation, social media strategy, influencer identification, and branding. As a social media assistant for a marketing agency, I played a key role in growing the agency’s online presence by supporting various digital initiatives. I also hold two certifications in marketing and social media management. Additionally, I’ve helped brands identify and select the right influencers to enhance their visibility and drive engagement. Passionate about learning and staying current with trends, I thrive in dynamic, fast-paced environments and am eager to collaborate, drive engagement, and help brands succeed.

Experience

• Social Media Assistant Intern · Social Branded Boss Collective05-01-2023 – 05-01-2024

  ● Developed strategies to engage users, raise brand awareness, and grow online presence. ● Investigated new trend topics in social media, and stayed up to date with the latest developments in popular platforms. ● Utilized content creation/editing tools such as Canva to create/edit visually appealing content for the brand. ● Performed market analysis and research on competition. ● Conducted in-depth research to identify and select relevant influencers for client partnerships, enhancing brand collaboration and market positioning. ● Developed innovative and data-driven marketing strategies, resulting in substantial organic growth and increased brand visibility. ● Successfully executed a strategic marketing plan that led to an impressive 58.6% expansion of the company's Instagram reach within a span of two months. ● Orchestrated a remarkable 28.5% surge in engagement rates among both followers and non-followers in just two months, employing compelling content and interaction techniques. ● Played a pivotal role in achieving a remarkable 23% surge in the company's Instagram follower count over a two-month period, demonstrating proficiency in audience engagement and community building.

• Freelancer · Fiverr10-01-2023

  - Conducting Instagram audits to optimize profiles, identify growth opportunities, and increase engagement for brands in different industries. - Designing logos, business cards, brochures, flyers, and Instagram story highlight covers aligning with client needs. - Researching and selecting relevant influencers for client partnerships, driving exposure and business growth for clients. - Conducting thorough market analysis and competitive research to inform strategic decision-making processes. - Managing client communication and deadlines to deliver quality results, maintaining a 5-star rating.

Education

• Montgomery CollegeAssociate’s Degree, General Studies SSAH
• University of Maryland, Global CampusBachelor’s Degree, Marketing & Business

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