Parisima Baha

About

With a robust background in communication and journalism, I hold an Honours B.A. Double Major in Communication Studies and Professional Writing from York University and an Honours Diploma in Broadcast Journalism from Seneca Polytechnic. My career in social media management spans various esteemed organizations, where I have honed my skills in crafting and executing effective social media strategies. Currently, I serve as a Social Media Manager for Body Blitz Spa and Blitz Facial Bar, focusing on enhancing brand presence and engagement. Previously, I managed social media strategies for Shoppers Beauty at Loblaw Agency and served as a Social Media Specialist for Shoppers Drug Mart. My expertise also includes conducting social media audits and developing strategies, as demonstrated during my tenure as Sr. Community Manager at OLIVER Agency. My work is characterized by a commitment to elevating brand visibility and fostering customer engagement across digital platforms.

Experience

• Social Media Manager · Body Blitz Spa07-01-2023

  As a Social Media Manager, responsible for managing and executing social media strategies to enhance brand presence and engagement.

• Social Media Manager · Blitz Facial Bar07-01-2023

  As a Social Media Manager, responsible for managing and executing social media strategies to enhance brand presence and engagement.

• Sr. Community Manager · OLIVER Agency03-01-2024 – 05-01-2024

  Was temporarily brought on to perform a social media audit and create a social media strategy for CompTIA Community and CompTIA Spark.

• Social Media Manager, Shoppers Beauty · Loblaw Agency01-01-2022 – 07-01-2023

  Managed social media strategies and campaigns for Shoppers Beauty, enhancing brand visibility and customer engagement.

• Social Media Specialist, Shoppers Drug Mart · Loblaw Agency06-01-2021 – 01-01-2022

  Specialized in developing and implementing social media content and strategies for Shoppers Drug Mart.

Education

• York UniversityHonours B.A. Double Major, Communication Studies and Professional Writing
• Seneca PolytechnicHonours Diploma, Broadcast Journalism

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