Katie Campbell

About

With extensive experience in digital marketing and social media, this professional has developed a robust skill set in managing online presence, content scheduling, and creating engaging marketing strategies. They have worked across various industries, showcasing their ability to adapt and excel in diverse environments, from non-profits to municipal/local government to aviation. Their expertise is further supported by a Bachelor of Technology in Graphic Communications Management. Additionally, she manages her own personal social media channels, sharing lifestyle vlog content with a combined following of 90,000 across TikTok, YouTube, and Instagram — a testament to her hands‑on understanding of audience engagement and content creation.

Experience

• Senior Digital Marketing and Social Media Officer · YWCA Toronto2022-10-01 –
• Social Media Coordinator · The Nourish And Develop Foundation2022-01-01 – 2022-05-01

  - Managed content scheduling and engagement on 6 social media platforms and ad campaigns - Worked with a diverse team to plan and establish marketing strategies and track success - Created an educational and welcoming online presence in a sensitive and growing community

• Marketing and Communications Library Assistant · Brock Township Public Library2020-10-01 – 2022-05-01

  - Planned, created and distributed a variety of print and multichannel digital marketing materials - Assisted a wide variety of patrons with technology, readers advisory and reference questions while offering outstanding customer service

• Receptionist and Communications Assistant · Township of Brock2020-07-01 – 2021-12-01

  - Created and distributed communication materials including digital news posts, digital newsletters and print newspaper advertisements - Maintained website and digital content - Provided excellent and professional customer service while connecting residents to different departments

• Sales Associate and Merchandiser · The TJX Companies, Inc.2018-11-01 – 2020-12-01

  Fulfilled the role of a merchandiser and customer service associate. Being a merchandiser consisted of creating a clean and visually appealing sales floor making shelves and products shoppable for customers. While working as CSA, one's main goal is to deliver excellent customer service while deterring theft. Both positions required attention to detail, excellent communication skills and multitasking skills.

• Cashwrap Director In Charge · SEPHORA2016-10-01 – 2018-05-01

  Managed cashiers ensuring strong customer service, operated POS systems, and accurately handled cash. This role required strong communication skills and the ability to work in a fast-paced environment, as this is the busiest Sephora location in North America, dealing with an average of 8,000 clients a day.

• Marketing and Communications Intern · Motion Specialties Inc2017-07-01 – 2018-04-01

  Produced graphic design work, developed media outreach materials, created and executed content to support growing social media presence. This role required strong organizational, multitasking, and communication skills.

• Print Production Specialist · Hometown Printing2016-05-01 – 2016-09-01

  Responsible for print production, workflow and customer service. This role required strong organization, initiative, flexibility, and communication skills.

Education

• Ryerson UniversityBachelor of Technology - BTech, Graphic Communications Management

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