Patsy Collins

Patsy Collins

Freelance Digital Marketer

4 yrs experience · Atlanta, GA · 20-30 hrs/week

About

Experienced Marketing Specialist with a demonstrated history of working in digital marketing and community outreach. Skilled in Social Media Marketing, Digital Marketing, Communication, Web Content, and Web Metrics. Strong administrative professional with a Bachelor of Arts - BA focused in Strategic and Management Consulting, and Arts Management from Goizueta Business School, Emory University.

Skills

Brand DesignCopywritingDigital AdvertisingDigital MarketingEmail MarketingGraphic DesignMarketing StrategySocial Media MarketingWeb Design

Experience

  • Founder/Digital Marketer · Patsy Collins Consulting11-01-2023

    PCC is a full service marketing agency offering the following services: - Graphic Design & Content Creation - Brand Development & Strategy - Social Media Marketing - Program Design & Management

  • Communications Coordinator · Emory University2022

    -Develop and execute strategic communication plans -Manage social media platforms -Create compelling press releases, blog posts, & newsletters

  • Marketing Manager · staibdance2021

    - Develop and execute marketing campaigns on print and digital platforms

  • DanceATL Marketing Coordinator · DanceATL2020

    - Present analytic findings through cumulative data-based reports & presentations - Design and implement tiered membership program

  • Marketing Specialist · Georgia Cyber Academy01-01-2020 – 10-01-2021

    Develop and execute direct marketing campaigns and materials to generate sustained enrollment and qualified employees Ensure marketing campaigns span multiple online and offline channels, including Search Engine Marketing (SEM) and Search Engine Optimization(SEO), display, email, direct mail, print, social media, radio, television, and web Ensure unified brand identity across all marketing materials Participate in the development and oversight of the marketing budget and forecasting Interpret and utilize data and metrics to strategically develop recommendations

Education

  • Emory University - Goizueta Business SchoolBachelor of Arts - BA, Strategic and Management Consulting
  • Emory UniversityBachelor of Arts - BA, Dance and Movement Studies

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