Zairrea Doggan

About

I’m a marketing professional focused on revenue operations, account-based strategy, and grassroots marketing within recruiting and staffing. Alongside my full-time role, I also work as a freelance social media marketer and consultant, supporting small businesses through content strategy, social media, and inbound marketing.

Experience

• Marketing Manager · Tamarack Recruiting06-01-2025

  Lead the execution of marketing initiatives aimed at generating qualified job requisitions and expanding the client base. Responsibilities include campaign development, lead generation, content creation, email marketing, and supporting the sales team with tailored outreach materials and job-specific messaging. Manage CRM workflows to streamline candidate engagement and improve overall marketing effectiveness.

• Freelance Marketer · Self-employed12-01-2024

  Helping small local businesses grow their brand with results-driven marketing strategies that stand out, convert to sales, and build lasting customer relationships—all while keeping it affordable and stress-free.

• Growth Marketing Coordinator · HireLevel.06-01-2022 – 12-01-2024

  Responsible for implementing marketing strategies that feed the top of the revenue generation funnel for HireLevel’s portfolio of services. Developed marketing campaigns and content across channels to reach the ideal target audience, promoting brand positioning and increasing lead generation.

• Communications and Creative Content Coordinator · Tennessee State University01-01-2022 – 04-01-2022

  Produced digital content including graphics, video features, and promotions for the athletic social accounts. Assisted with event planning and onsite media operations for the 2021 premier event. Assisted with press releases and featured stories related to TSU athletes and coaches.

• Graphic Design Coordinator · ESPN08-01-2021 – 12-01-2021

  Created graphics for the OVC sports broadcast, keeping viewers engaged and informed of the score of the games promptly.

Education

• Tennessee State UniversityBachelor's degree, Mass Communication/Media Studies
• Rend Lake CollegeAssociate of Arts - AA, Communication, General

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