Paula Araujo

About

In between watching and quoting my favorite shows like Parks & Recreation, daydreaming about breakfast food, and singing my heart out to songs by boybands, you'll find me with a camera by my side or on the computer. I'm fascinated by all forms of art and am always eager to learn more. My passion for art, music, and the entertainment industry has led me to where I am today. I love being able to create art through graphic design and photography.

Experience

• Head of Creative · Girls Behind The Rock Show01-01-2019

  - Overseeing brand direction, help curate and develop brand guidelines - Manage team of designers along with the director of art - Designing and collaborating on ideas for multicultural campaigns - Developing strong and loyal relationships with other non-profits, brands, musicians, industry peers and festivals

• Graphic Designer · Girls Behind The Rock Show11-01-2016 – 12-01-2018

  Creating graphics for content across social media platforms Creating and optimizing merchandise Designing and creating graphics for promotional use

• Freelance Graphic Designer · Alec's Ice Cream06-01-2022 – 04-01-2024

  - Create digital assets for various areas such as social media content, digital banners, retailer specific promo ads, presentations, info graphics, and marketing emails. - Create and update designs as needed for print needs for product packaging, nutritional info, mailers, sell sheets, merch and apparel, in-store signage (coupons, demo, shelf talkers, and more).

• Marketing and Design Coordinator · Palmer's Darien01-01-2020 – 02-01-2022

  - Creating marketing campaigns, strategies and designs across multiple platforms and departments - Developing and art directing photo shoots as needed for e-commerce & promos across multiple channels such as floral, catering, and gift baskets - Creating weekly email blasts, plus advertisements for print and digital - Gained double the growth in email subscribers, in addition to engagement across all social media platforms - Developing and maintaining relationships with social influencers such as the Local Moms Network, CT Bites, At Home with Shannon and Babs - Oversee and manage donations with local organizations and non-profits

• Graphic Design/Marketing Assistant · Palmer's Darien02-01-2017 – 12-01-2019

  Daily maintenance of store signage Updating and creating content across social media platforms Updating and maintaining website pages and photo galleries Creating weekly email blasts Creating advertisements for print and digital Growing audience and engagement on social media Creating marketing designs and strategies across multiple departments

Education

• CT State NorwalkAssociate's degree, Graphic Design

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