Paula Shin

About

Hi! I am a product designer passionate about creating intuitive and engaging experiences across both virtual and physical environments. I hold a Masters of Human-Computer Interaction from Carnegie Mellon University and a B.S. in Information Science from the University of Maryland. My background ranges from UX design and graphic/visual design for industries like healthcare media and information, health insurance, entertainment events, and other promotional purposes. I specialize in designing user-centered products and organizing memorable events that create impactful experiences. Whether developing AI-powered tools or planning seamless live experiences, I focus on delivering solutions that engage users and meet business goals. I thrive in collaborative settings, where I can translate complex ideas into functional designs and events that resonate with audiences. Feel free to contact me via LinkedIn or check out my portfolio at www.paulashin.me.

Experience

• Product Designer · fuguUX2024-01-01 – 2024-08-01

  • Designed an internal tool powered by Multimodal Large Language Models (MLLMs) for early-stage concept testing. • Facilitated 15+ in-person and virtual user tests, gathering feedback for design decisions and enhancing product usability. • Conducted 10+ user and expert interviews to gain insights into user behavior and product-market fit, influencing design decisions that optimize UX team workflows. • Built positive client relationships through weekly updates, reports, and presentations.

• Associate Product Designer · Health eCareers2023-09-01 – 2024-01-01

  • Designed interfaces for cover letter artificial intelligence generator to ensure seamless integration and a user-centric experience. • Drafted user test protocols to receive feedback on designs and analyze results to identify enhancements for user satisfaction. • Met with stakeholders to provide updates and ensure alignment with project goals. • Presented project process to the UX Working Group, delivering a comprehensive walkthrough of the prototype and providing in-depth explanations of key milestones and actionable insights from successful usability testing.

• Design Intern · MedPage Today2023-06-01 – 2023-08-01

  • Illustrated graphical elements such as icons, logos, infographics to support front-end web design team. • Led the redesign for MedPage Today’s business-to-business site using Squarespace for editing and maintenance. • Designed user interface elements for Health eCareers’ “Save and share a Job” feature to enhance user experience.

• Teaching Assistant · Student-Initiated Courses (STICs)2022-08-01 – 2023-05-01

  I designed and co-facilitated a 14-week undergraduate course called "IDEA258D: Explorations in Design"at the University of Maryland. This course is designed to allow students to learn about the process behind design and design thinking. Topics discussed in class include design theories, UX/UI design, inclusive design, branding, storytelling, and more.

• Design Director · Student Entertainment Events2022-01-01 – 2023-05-01

  • Designed digital and print materials for 10+ event releases and campaigns in Adobe Illustrator and Photoshop. • Collaborated with event programmers and marketing team to establish branding guidelines for promotional materials. • Assisted in planning, execution, and security for 10+ events with attendees ranging from 20 to 2,000 people.

• Summer Analyst · Accenture2022-06-01 – 2022-08-01

  • Worked on Welcome.US project to support resettlement of Afghan and Ukrainian newcomers.

• UX Design Intern · CareFirst BlueCross BlueShield2021-07-01 – 2022-06-01

  • Assisting the UX team to create wireframes and design tools used by CareFirst members and employer partners • Collaborated with product managers, engineers, business partners, and market researchers to define product requirements • Designed a landing page template for future use from the design system • Organized current design system • Managed design system by updating assets and compiled a report for the design system manager containing WCAG 2.0 AA contrast checkers with accessibility testing tools and recommendations for solutions

• Marketing And Development Intern · Vikara Village2020-09-01 – 2021-01-01

  • Facilitated social media campaigns and design over 30 promotional posts to develop new wellness programs and increase program sign-up rates • Learned WordPress and used HTML to update website with new blog posts and program updates • Utilized Google Analytics plug-ins to improve search engine optimization, increased website traffic by 20%

• Impact Consulting Fellow · University of Maryland - Robert H. Smith School of Business2020-06-01 – 2020-08-01

  • Created a 20-page social media strategy and recommendation guide including audience analytics and research on social media KPIs to standardize professional brand of Words, Beats & Life across social media platforms.

• Content Intern · Howard County Health Department2018-09-01 – 2019-05-01

  • Developed a social media campaign through blogs and social media posts to increase awareness of important health issues and other educational topics on Teen Health Matters website • Coordinated initial school-wide mental health campaign through school-wide announcements and flyers, and distributing resources to 500 students

Education

• Carnegie Mellon UniversityMaster's degree, Human Computer Interaction
• University of MarylandBachelor of Science - BS, Information Science
• River Hill High School

Similar talent on Pangea

OOscar S.Experienced Product Designer Specializing in Human-Computer InteractionSeattle, WASrishti B.Product Designer | UX Designer | Experience DesignerMenlo Park, CAXinyi Z.Product Designer specializing in AI and UX for complex softwareNew York, NYAAnik A.Product Designer | Content Strategist | I help companies & startups find solutions using modern technologies that meet their business outcomes and customer needsNew York, NY