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Paulina G. Melo

Paulina G. Melo

Social Media Strategist & Content Creator with +7M followers 💖

9 yrs experience · Vancouver, BC · 30-40 hrs/week

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About

As a Social Media Strategist and Content Creator, I craft and execute branding strategies for personal and business accounts, I have personally grown over 7 million followers on TikTok, IG, Youtube and FB. My career includes roles like Creative Director at ACID Magazine, Social Media Specialist at Chicle Social Media Studio, and Digital Products Specialist at Totalplay, where I gained skills in influencer marketing, content management, and KPI-driven campaigns. I hold a degree in Graphic Design, a Photography diploma and a Professional Makeup Artist certification. My approach is rooted in creative direction, with a focus on delivering data-driven strategies that maximize audience engagement and brand growth.

Skills

Content CreationContent StrategySocial Media Marketing

Experience

  • Social Media Strategist · Besties - Creative Studio2020

    Creación de personal y business branding en redes sociales. Creación de parrillas y estrategia de contenido. Posicionamiento de negocio en Instagram/ Tiktok/ Facebook.

  • Content Creator · @paugmelo11-01-2020

    Creadora de contenido creativo y family friendly con más de 7 millones de seguidores en todas mis plataformas.

  • Creative Director · ACID Magazine (Grupo Códice)01-01-2021 – 03-01-2022

    Creative direction and social media strategy.

  • Social Media Specialist · Chicle Social Media Studio01-01-2021 – 03-01-2022

    Dirección creativa. Creación y manejo de estrategias de Influencer Marketing. Ejecución de campañas.

  • Digital Products Specialist · Totalplay02-01-2020 – 02-01-2021

    Product Manager. Gestión y administración de aplicaciones móviles y productos digitales. Coordinación de equipos de trabajo. Reportería y entrega de resultados KPI's.

  • Creative Director/ Social Media Strategist · Piknik/ Grupo Códice/ The Fork Co.01-01-2015 – 01-01-2020

Education

  • Universidad Anáhuac QuerétaroGrado/ Licenciatura, Diseño gráfico
  • IDIPProfessional Makeup Artist
  • Escuela Activa de FotografíaTecnicatura, Fotografía

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