Pauline Shiu

About

With a Bachelor of Arts in Communications, French, and Psychology from Purdue University, I have built a dynamic career in marketing and public relations. I am the founder of Spark Marketing Consulting, where I provide strategic go-to-market consulting for startups and small businesses. Previously, I served as Vice President of Marketing at Finale Inventory, enhancing e-commerce operations through innovative marketing strategies. My role as Director of Growth at Legends of Learning involved leveraging customer insights to expand the platform's reach. At Zentail, I directed marketing partnerships, focusing on lead acquisition and brand expansion. My tenure as Marketing Director at M3D LLC saw me engaging new audiences through digital channels and trade shows, while overseeing branding and public relations. My career is marked by a commitment to driving growth and creating impactful marketing campaigns across diverse industries.

Experience

• Founder · Spark Marketing Consulting10-01-2024

  Strategic go-to-market consulting across the customer lifecycle. I help startups and small businesses on a fractional basis achieve sustainable, scalable growth.

• Vice President Marketing · Finale Inventory12-01-2022 – 10-01-2024

  Connecting growing e-commerce companies with Finale's top-notch ecom operations software through a multi-faceted marketing strategy. Focused on top of funnel growth and with deep industry expertise, it is my mission to make Finale a household name across our audience.

• Director of Growth · Legends of Learning06-01-2021 – 11-01-2022

  Leveraging customer insights to grow the LoL platform through TOFU marketing and engaging product experiences. Legends of Learning is an award-winning product loved and trusted by teachers to enrich students' academic performance through standards-aligned games.

• Director of Marketing, Partnerships · Zentail05-01-2018 – 06-01-2021

  Creating impactful campaigns and taking names, literally. Oversee lead acquisition strategy to extend brand reach, drive quality leads and strengthen our industry and customer partnerships. Every day Team Zentail is dedicated to providing value to the top brands and resellers we serve through our easy-to-use software. Our listing automation platform is thoughtfully developed to scale teams for revenue growth and operational efficiency; and our support team is second to none. As a member of Amazon's Developer Council and working closely with Google, Facebook and Walmart, Zentail's customers benefit from those close relationships and the shared technology we provide for our customers.

• Marketing Director · M3D LLC04-01-2017 – 05-01-2018

  M3D is America's leading 3D manufacturer. Targeting hobbyists, schools and STEM organizations, M3D's Micro and updated Micro+ have begun the 3D printing journey for tens of thousands around the world. In addition to 3D printers, M3D also has a large variety of filament and accessories. Printers include the Micro+, Promega and Crane series. As Marketing Director, new customers are acquired and our audience remains engaged with our brand through a variety of digital channels (blog, social media, email and search optimization), in addition to trade shows. Further, I oversee the company's branding and public relations efforts.

Education

• Purdue UniversityBachelor of Arts, Communications (Concentration in Public Relations), French and Psychology
• Marlboro High School
• Lafayette High School

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