Perry Anderson

About

With a Bachelor of Arts in Communication Studies and a minor in Psychology from Northwestern University, I’ve built a career in creative strategy and marketing rooted in culture, storytelling, and audience connection. Currently, as Sr. Manager of Creative Strategy at REVOLT MEDIA & TV, I develop and pitch integrated campaigns that blend content, experiential activations, brand partnerships, and social strategy for major clients in the CPG, QSR, Telecom, and Retail industries. My work spans everything from concept development and narrative framing to building media deliverables and partner integrations across digital, social, and live events. Previously, I served as Creative Marketing Specialist at de-fined, producing high-profile events for clients like the NFL and Red Bull, and as Digital Strategist at Purple | PR, leading digital marketing initiatives. I’ve also held roles as Marketing Manager at All Def Digital and Junior Creative at The dFm, honing skills in content creation, talent relations, and partnership execution. Across entertainment, lifestyle, culture, and design industries, I’ve consistently created campaigns that perform in market and authentically resonate with target audiences.

Experience

• Sr. Manager, Creative Strategy · REVOLT MEDIA & TV03-01-2021

  As a Sr. Manager, Creative Strategy, likely responsible for developing and executing creative strategies to enhance brand presence and engagement.

• Creative Marketing Specialist · de-fined06-01-2018 – 01-01-2020

  Pushed creative boundaries to produce authentic and diverse events across entertainment, lifestyle, culture, and design industries for clients such as the NFL, Red Bull, and Tom Dixon. Created and curated dynamic content for social media and brand campaigns, developed brand narratives, and engaged targeted audiences. Sourced, negotiated contracts, booked, and oversaw logistical arrangements for events with budgets ranging from $20-300K. Managed talent relations and executed strategic brand partnerships.

• Digital Strategist · Purple | PR10-01-2017 – 06-01-2018

  As a Digital Strategist, likely responsible for developing and implementing digital marketing strategies to enhance brand visibility and engagement.

• Marketing Manager · All Def Digital10-01-2016 – 10-01-2017

  As a Marketing Manager, likely responsible for overseeing marketing campaigns, managing brand partnerships, and enhancing brand presence.

• Junior Creative · The dFm08-01-2015 – 10-01-2016

  As a Junior Creative, likely responsible for supporting creative projects, contributing to content creation, and assisting in the development of marketing strategies.

Education

• Northwestern UniversityBachelor of Arts, Communication Studies, Minor in Psychology, Integrated Marketing Communications
• Mayfield Senior School

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