Prasoon C P

About

Graduating with a Bachelor of Hotel Management from Mangalore University in 2010 has built a diverse career spanning hospitality and digital marketing. In 2015, I ventured into content creation on platforms like Instagram, Facebook, and Twitter, honing my social media skills. This led to a Digital Marketing Internship at Digital Academy 360, specializing in social media marketing. As a Social Media Executive at Intelligraph Consulting Limited, I design and implement social media strategies, engage with audiences, and leverage analytics to optimize content. Proficient in tools like Hootsuite and Sprout Social, integrates SEO principles and paid advertising to enhance brand reach and engagement.

Experience

• Social Media Executive · Intelligraph Consulting Limited07-01-2023

  Conduct research on current social media trends and audience preferences. Design and implement a social media strategy aligned with the company's overall business goals. Set specific, measurable objectives and report on the return on investment (ROI) of social media campaigns. Develop a social media content calendar that includes a variety of engaging content formats like text posts, images, videos, and even live streams. Stay up-to-date on emerging social media platforms and features to leverage them for content distribution. Collaborate with designers, videographers, or copywriters to create high-quality content. Monitor and respond to comments and messages from followers in a timely and professional manner. Proactively engage with the audience by asking questions, running polls, and hosting contests. Build and moderate online communities around the brand, fostering positive interactions and brand loyalty. Utilize social media analytics tools to track key performance indicators (KPIs) such as likes, shares, clicks, and website traffic. Analyze engagement data to identify trends and optimize content strategies for better results. Generate reports that communicate the impact of social media efforts to stakeholders and senior management. Strong understanding of search engine optimization (SEO) principles to optimize content for organic reach. Ability to stay ahead of the curve on the ever-evolving social media landscape and adapt strategies accordingly. Proficiency in social media management tools like Hootsuite or Sprout Social is a plus. Working with social media influencers to reach new audiences and promote brand awareness. Integrating paid social media advertising into campaigns for targeted reach and lead generation. Monitoring brand sentiment online and addressing any negative feedback promptly.

• Digital Marketing Intern · Digital Academy 36010-01-2022 – 08-01-2023

  Specialisation on social media marketing.

• Content Creator08-01-2015 – 10-01-2022

  Content creator on Instagram, Facebook, and Twitter.

• Housekeeping Executive · PVR Limited05-01-2014 – 08-01-2015

  Responsible for overseeing housekeeping operations, ensuring cleanliness and maintenance standards are met, and managing housekeeping staff.

• Senior GSA · Beaumonde The Fern12-01-2012 – 12-01-2013

  Responsible for guest services, ensuring high levels of customer satisfaction, and managing front desk operations.

Education

• Mangalore UniversityBachelor of Hotel Management, Hotel/Motel Administration/Management

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