Judi Bakier

About

A Social Media Specialist in the tourism and hospitality sector, with hands-on experience managing and growing Instagram accounts across a network of millions, all organically. My work sits at the intersection of content and strategy, understanding what audiences respond to, when to show up, and how to turn platform behavior into real results. Through this position, I've developed a sharp instinct for what moves people and what moves metrics. But my ambitions stretch beyond social. I'm actively working toward a broader role in marketing strategy, particularly in brand strategy, campaign planning, and market research. I'm drawn to the bigger picture: how brands position themselves, how campaigns are built from insight to execution, and how data can inform decisions that actually matter. Currently open to opportunities that challenge me to think bigger.

Experience

• Social Media Specialist · @hotel09-01-2025

  - Manage and create content for multiple Instagram accounts targeting international audiences. - Contributed to over 170M+ views and 10M+ interactions across managed accounts through engaging and timely content. - Supported audience growth, including ~26K new followers gained within 3 months on one key account. - Increased account reach and profile activity by up to 100%+ through performance-driven content and optimization. - Used analytics and insights to refine copywriting, posting strategy, and content direction. - Adapted content to different markets, cultural contexts, and seasonal trends while maintaining brand consistency.

• PR Executive Intern · FLARE PR2025-06-01 – 2025-08-01

  - Assisted in developing and executing PR strategies for fashion, lifestyle, and hospitality clients. - Supported social media content creation, including copywriting, scheduling, and engagement tracking. - Conducted industry and competitor research to inform campaign planning and positioning. - Monitored media coverage and compiled press clippings and performance reports. - Collaborated with the PR team to brainstorm creative activations and brand-building opportunities. - Collaborated with the graphic design department to brainstorm and shape creative social media content. - Created a comprehensive PR consultation for a client, including internal and external analysis, with tailored recommendations for PR activities and brand activations.

• Media Team Intern · ENPPI2024-06-01 – 2024-06-01

  - Contributed actively to daily operations and tasks within a collaborative team environment. - Applied and expanded proficiency in Adobe InDesign and Photoshop to support design and creative projects. - Contributed to an annual project by brainstorming innovative ideas and collaborating on its improvement.

• Social Media Moderator · All Basic Stores2022-01-01 – 2023-01-01

Education

• The British University in EgyptBachelor's Degree, Mass Media & Communications
• Modern Knowledge SchoolsInternational Baccalaureate

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