Quincy Jibril

About

With over a decade of experience in communication and design, I specialize in transforming complex ideas into visually compelling and user-centered solutions. My expertise spans graphic design, user-centered design, and product design, complemented by a strong foundation in product management and brand strategy development. Driven by a passion for creativity and functionality, I excel at crafting impactful marketing campaigns and innovative product solutions that resonate with target audiences. My ability to blend creative vision with strategic insight ensures consistent delivery of exceptional results, empowering brands to achieve their goals and stand out in competitive markets. I thrive at the intersection of design and strategy, leveraging my skills to create meaningful, user-focused experiences that drive growth and engagement.

Experience

• Regional Manager · AFRICANA01-01-2022

  Project Financial Performance: Forecast quarterly and annual profits. Talent Management: Identify hiring needs, and recruit, and train new sales personnel. Budget Oversight: Prepare and review the annual budget for the region. Market Analysis: Analyze regional trends to identify growth opportunities. Problem Solving: Address potential issues and implement prompt solutions. Strategic Decisions: Contribute to expansion and acquisition strategies. Introduced new pricing structures, including bundle pricing and discounted sales, resulting in a $50,000 sales growth in the first half of 2022. Developed omnichannel marketing strategy within Abidjan, resulting in a 45% increase in retail store walk-ins and brand engagement within two months.

• Design Lead/Brand Manager · AFRICANA06-01-2020

  Fashion Design Leadership: Spearheaded the design of two highly successful streetwear collections. Brand Strategy Expertise: Collaborated with teams to develop and manage cohesive brand communication strategies, consistently achieving increased customer conversion rates year-on-year. Art Direction & Collaboration: Partnered with the creative director to conceptualize and execute impactful campaigns, blending graphic design with streetwear aesthetics for collections and marketing initiatives.

• Creative Art Director · Civic Innovation Lab, Abuja07-01-2019 – 06-01-2020

  Strategic Communication Design: Directed communication strategies for Civic Innovation Lab and its startups, crafting impactful plans for large-scale infrastructure projects that elevated brand visibility and stakeholder engagement. Art Direction for Public Sector Branding: Designed and implemented communication and branding plans for a government client, enhancing user experience, driving signups, and effectively addressing common inquiries through clear and engaging visuals.

• Lead Designer · Civic Innovation Lab, Abuja01-01-2019 – 06-01-2020

  Creative Conceptualization and Implementation: Leveraged advanced graphic design skills to conceptualize and produce compelling communication materials for marketing campaigns. Delivered visually engaging content across digital and print mediums, ensuring consistency with brand identity and effectively capturing target audience attention. Comprehensive Brand Design and Management: Designed and managed brand identities with a focus on both online presence and print collateral. Applied a strategic design approach to create cohesive visual systems that resonate across platforms, ensuring brand recognition and enhancing customer loyalty. Strategic Brand Building for Founders: Partnered with founders to craft robust, tailored brand strategies. Combined design thinking and market insights to implement scalable brand solutions, empowering startups and established businesses to define their unique value propositions and build strong market positioning.

• Senior Lead Designer · CINNSOL - Creative Innovations for New Solutions02-01-2015 – 12-01-2018

  User-Centered Design for Mobile and Web Interfaces: Applied expertise in graphic design to create visually intuitive and user-friendly interfaces for mobile and web platforms. Leveraged user research and feedback to design experiences that prioritize accessibility and engagement, ensuring a seamless journey for end-users. Design Thinking and Strategic Implementation: Utilized a design-thinking approach to solve complex challenges, integrating creative problem-solving with a strategic focus. Developed and executed comprehensive design strategies that align with client objectives, fostering innovative solutions and measurable results across projects. Branding and Identity Design: Delivered impactful branding and identity solutions tailored to client needs, combining design strategy with creative execution. Designed cohesive visual systems, including logos, typography, and brand guidelines, that resonate with target audiences and strengthen brand presence across digital and physical touchpoints.

Education

• University of Ilorin, NigeriaBSc, Information and Communication Science

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