Toluwani Fatuki

About

With a Bachelor of Arts in English Studies from Adekunle Ajasin University, I have cultivated a dynamic career in creative design and leadership. As the Creative Lead at TalentQL, I craft compelling designs for both print and digital media, ensuring brand consistency across platforms. Previously, I served as Art Director at SEID HQ, where I directed creative projects for over seven brands, developed marketing strategies, and produced promotional content. My freelance work at HarmzVille Media House saw me complete over 5000 creative artworks and produce soundtracks. At Eat'n'Go Ltd, I played a pivotal role in branding 26 stores across Nigeria and creating marketing materials that boosted sales. My tenure at AfriOne Limited involved designing packaging and marketing collateral for tech products. My diverse experience underscores my ability to blend creativity with strategic thinking to drive brand success.

Experience

• Creative Lead · TalentQL (Techstars '21)01-01-2022

  Create compelling and effective designs for print and digital media. Collaborate with the team to ensure consistency of designs across various media outlets. Develop design concepts.

• Art Director · SEID HQ09-01-2020 – 01-01-2022

  Directing and reviewing the creative team's work in the production of all web, print, and digital marketing collateral for over 7 brands. Brainstorming, directing and shooting promotional product videos for marketing and advertising use. Spearheading and managing content design for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology. Collaborating with the marketing departments in developing marketing plans, analyzing results, and identifying opportunities. Developing internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies. Analyzing brand tracking, market trends, consumer need, and the competitive landscape.

• Creative Director/Audio Producer · HarmzVille Media House (Freelance)08-01-2015 – 12-01-2021

  Completed over 5000 creative artworks for commercial/business purposes. Produced soundtracks for music. Researched and brainstormed with the editorial team on ingenious ideas for the creative industry.

• Creative Designer - Domino's Pizza, Coldstone Creamery and Pinkberry Yoghurt · Eat'n'Go Ltd04-01-2019 – 09-01-2020

  Collaborated with the creative team to brand a total of 26 stores across Nigeria. Developed 100s of marketing collateral ranging from flyers, OOH, wobble boards, box toppers, countertops, etc. which generated improved sales in the stores. Designed 100s of web banners/GIFs that multiplied online orders, particularly for Domino's Pizza. Collaborated with photographers for product shoots for both Domino's Pizza and Pinkberry Yoghurt. Animated the menu screen for 62 Domino's stores across Nigeria. Animated the menu screen for 9 Pinkberry stores across Nigeria. Customized 100s of banners used across social media for brand visibility and marketing purposes for Dominos Pizza, Coldstone Creamery and Pinkberry Yoghurt.

• Graphic Designer · AfriOne Limited01-01-2019 – 04-01-2019

  Ideated and illustrated package designs for 2 headsets and 1 sporty neckband. Conceptualized and fashioned marketing collateral for 3 new mobile phones, 2 headsets and 1 neckband. Coordinated with the production team to get collateral ready in record time.

Education

• Adekunle Ajasin UniversityBachelor of Arts - BA, English Studies

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