Rabia Ali

About

- Creative leader with years of experience in branding, marketing design, and visual storytelling. - Worked with diverse brands to develop strong identities and engaging visuals that drive impact. - Skilled in leading design projects, collaborating with teams, and crafting strategies that bring ideas to life. - Passionate about blending creativity with purpose to deliver meaningful designs.

Experience

• Creative Director · Dot2Shape09-01-2024

  Leading branding, visual storytelling, and design strategies to create impactful and cohesive brand identities. Overseeing creative direction, ensuring design consistency, and collaborating with teams to deliver high-quality visual solutions.

• Chief Design Officer & Brand Advisor · ManGo Product Design05-01-2022

  Leading the brand identity and creative strategy for a human-centric product design platform. Collaborating with co-founders to develop visual storytelling that aligns with the company's vision. Designing marketing materials, branding assets, and digital content for healthcare, enterprise, and training sectors. Ensuring a cohesive brand presence across all platforms.

• Senior Graphic Designer · Emaar Dubai08-01-2020 – 04-01-2021

  Designed branding and promotional materials for The Dubai Mall, one of the world's largest shopping destinations. Created high-impact visuals for marketing campaigns, digital displays, and print media. Developed brochures, event materials, and corporate presentations to enhance brand communication. Worked with marketing teams to deliver compelling and visually engaging content.

• Lead Graphic Designer · Braintrust01-01-2019 – 12-01-2020

  Developed branded marketing materials for campaigns, presentations, and digital content. Enhanced visual storytelling by designing high-quality graphics and layouts for enterprise clients. Created consistent brand elements to improve engagement and recognition.

• Graphic Designer · AppifyTech04-01-2017 – 02-01-2020

  Designed marketing collateral and branding materials for an ERP healthcare solution targeting top US hospitals. Created visual assets for web and print, ensuring alignment with the product's branding and marketing strategy.

Education

• University of the Punjab, LahoreMaster of Arts - MA
• University of the Punjab, LahoreBachelor of Arts - BA

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