Scott Collins

About

Creative leader with 20+ years of experience in brand development, packaging design, and digital/print media. Proven expertise in building cohesive brand identities, directing large-scale creative projects, and delivering high-impact visual solutions for national brands and entertainment companies. Adept at combining strategic thinking with hands-on design execution to elevate brand presence and drive business growth. Core Skills & Expertise • Brand Identity & Style Guide Development • Packaging & Product Design • Digital & Print Media • Logo Creation & Typography • Photo Retouching & Color Correction • Website Content Management • Presentation Design & Sales Collateral • Creative Direction & Team Collaboration • Pre-flighting & Production Analysis • Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Canon Fiery Digital Printing Systems

Experience

• Art Director / Sr. Graphic Designer · Reliance Communications LLC10-01-2022

  Developed comprehensive brand identity systems and style guides, ensuring visual consistency across all products and marketing channels. Designed high-impact presentations and sales collateral, elevating company product visibility and supporting business development initiatives. Created distinctive product and corporate logos that strengthened brand recognition and market positioning. Managed and curated website content for the main company and affiliated businesses, optimizing user experience and aligning digital assets with brand strategy. Directed the design and production of interior and exterior office signage, reinforcing brand presence in physical spaces.

• Freelance Designer · Freelance06-01-2003

  Provided creative direction and design services for a diverse client base, including brand identity, digital marketing materials, and print campaigns. Delivered tailored design solutions that enhanced client branding, supported product launches, and increased market engagement.

• Sr. Creative Designer / Graphic Artist · Lifetime Brands07-01-2004 – 08-01-2020

  Led the design and development of product packaging and graphics for nationally recognized consumer brands, driving retail impact and brand visibility. Performed advanced image retouching, color correction, and cataloging, maintaining a high standard of visual quality for print and digital assets. Coordinated prop sourcing, layout design, and on-site supervision of product photo shoots, ensuring brand-aligned visual storytelling. Executed pre-flighting and quality analysis of artwork supplied by overseas production teams, maintaining accuracy and consistency across global production pipelines.

• Canon Fiery Operator / Production & Lettering Assistant · Marvel Entertainment07-01-2002 – 08-01-2003

  Operated and maintained Canon Fiery digital printing systems for high-volume production, ensuring quality control and timely delivery. Prepared and optimized digital artwork for publishing and print production, adhering to strict deadlines and brand standards. Configured and set up digital files for the lettering and layout of comic book pages, contributing to the production pipeline of iconic Marvel titles.

Education

• State University of New York at FredoniaBachelor of Arts - BA, Graphic Design

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