Rahul Bareja

About

Product Leader with 8 years building AI-native B2B SaaS, CDP infrastructure, GenAI content tools, and NLP classifiers shipped in production. Grew enterprise ARR from ~5% to ~25% at GoKwik, with $20M+ ARR influence across four companies. Experienced across GTM strategy, 0→1 product development, martech/CDP, conversational messaging, and analytics-driven roadmap delivery.

Experience

• Senior Product Manager · GoKwik05-01-2024

  E-commerce enablement platform — fintech and martech solutions for D2C brands across India • Owned end-to-end enterprise GTM strategy, aligning engineering, data, sales, and partner teams - grew enterprise revenue contribution from ~5% to ~25% of total ARR within 18 months. • Defined and launched KwikEngage CDP (0→1): architected identity resolution, event ingestion, and profile-merging pipelines to create unified customer profiles for segmentation and personalization across 10+ channels. • Built the analytics suite (cohort analysis, funnel analytics, event-level insights) that became the centrepiece of every enterprise demo and the primary reason prospects switched from competitors. • Built merchant playbooks and ran enablement sessions that took new features adoption to 80% across active enterprise merchants within 6 months. • Led WhatsApp BSP, SMS, and Mobile SDK integrations, growing channel-led communication revenue share by 20–25% QoQ and expanding premium plan upsells across 50+ merchants. • Used AI-assisted competitive analysis and merchant behavioral data to shape quarterly roadmap priorities; built GTM playbooks that standardised how we launched every new enterprise feature.

• Product Manager · WebEngage12-01-2020 – 05-01-2024

  Leading B2B SaaS marketing automation and customer engagement platform • Owned the multi-channel engagement platform (Email, Push, In-App, SMS, WhatsApp, Web) and Mobile/Web SDK, growing messaging volume 50%+ YoY across enterprise and mid-market customers. • Led Meta and Google Ads integrations to export first-party, intent-based audiences from the CDP into ad platforms — gave marketers a way to act on intent data they already had but couldn’t use for paid targeting. • Co-developed a GenAI content assistant that writes channel-specific marketing copy toward a defined campaign goal, cutting drafting time by ~40%. • Launched 3 new marketing channels and optimised 5 existing ones; reduced customer support TAT by ~30% through UX fixes and reliability improvements. • Established a VoC program (quarterly interviews, structured synthesis) with findings feeding directly into each quarterly and annual roadmap cycle.

• Assistant Product Manager · Gupshup09-01-2019 – 12-01-2020

  Tiger Global-backed unicorn in conversational messaging and CPaaS • Launched and scaled a WhatsApp Business SaaS platform from 0→1, acquiring 500+ customers and processing 4M+ monthly events within the first 6 months of release. • Built an AI-powered SMS classifier using NLP, achieving 80%+ precision and recall across 9 message categories, improving readability and deliverability. • Packaged the ML classifier as a white-label OEM SDK; it shipped inside OnePlus, Samsung, and other OEM messaging apps. • Revamped the GS consumer messaging app UX using ML-driven message classification, taking the Play Store rating to 4+.

• Product Manager · Amaha01-01-2017 – 04-01-2019

  #1 self-help and mental wellness app in India on Google Play Store • Redesigned the self-help mobile app, launching 6 structured mental wellness programs. Ratings improved 60%; cumulative downloads hit 500K. • Partnered with clinical and business teams to diagnose why users churned. Product changes from that work doubled retention. • Introduced sprint rituals and a bi-monthly release cadence — first time the team had predictable ship dates.

Education

• University of MumbaiBMS, Bachelor of Management Studies (BMS)

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