Rajat Rajpal

About

With over nine years of experience in Growth, I am passionate about creating and executing data-driven strategies that drive user acquisition, retention, and revenue growth for innovative companies.

Experience

• Director of Growth · Wild Health12-01-2022 – 02-01-2023

  - Achieved CAC goal below target for our Core product by launching new checkout flows informed by A/B testing and increasing allocation of performance max.<br>- Oversaw media budget, channel allocation and performance of key metrics such as new user growth, CAC and LTV<br>- Launched partnerships for our Premium Tier to drive more user acquisition at a higher profit margin

• Performance Marketing Manager · Welcome Homes06-01-2021 – 09-01-2022

  - Built geo-targeted ads on Facebook Ads and Google Ads for our serviced counties to exceed our quarterly build commitment goals.<br>- Designing and deploying data-driven landing page tests while measuring their performance against our conversion KPIs.<br>- Scaled annual marketing budgets from six to eight figures.

• Performance Marketing · UNTUCKit07-01-2017 – 06-01-2021

  - Revenue increased from $120mm to $200mm+ annually to reach profitability<br>- Launched partnerships division with licensing from MLB and NCAA teams. I determined the potential partners based on our customer profile. This created both a new acquisition channel and brand alignment.<br>- Scaled paid advertising at CPA goals while transitioning from agency to internally managed by our team.

• Analyst, Influencer Media · VaynerMedia01-01-2017 – 06-01-2017

  Negotiated directly with influencers and their agents to ensure we meet budget expectations<br> Coordinated live content and verifying that content posted followed all campaign guidelines and FTC regulations<br> Developed comprehensive reporting to articulate campaign impact<br> Assisted with client-facing communications<br> Utilized data engines to discover the most appropriate influencers for our clients' business challenges

• Account Executive, Marketing/PR Coordinator · Profound Aesthetic06-01-2015 – 11-01-2016

  Executed domestic and international expansion of sales territory (E-Commerce, B2B) to exceed monthly quotas by 160%<br> Conducted quarterly flash sales to minimize overstock and increase sales turnover via e-commerce sites, trimming seasonal overstock by 100%<br> Utilized high-volume subscription services such to build customer loyalty<br> Implemented strategies for elevated conversion rates on e-commerce using tools including heatmaps and real-time analytics to increase AOV by 40%

• Mortgage Intern · Wells Fargo06-01-2012 – 08-01-2012

  Monitored relevant street events and conducted in-depth risk analysis of mortgage related events for management<br>Conducted and compiled research on various methods of marketing such as social media exposure and consulting<br>Hands-on experience and exposure to functions across the bank such as communication, sales, technology, process management, finance, database management, risk mitigation, and marketing<br>Shadowed experienced managers and associates within mortgage banking sectors, to gain experience in entrepreneurial sales and operations<br>Assisted the Senior Manager with essential investment decisions<br>Exceeded monthly firm-wide mortgage sales quotas as a team

• Growth Marketing Consultant · Self-Employed11-01-2022
• Growth Marketing Consultant · Self-Employed11-01-2022

Education

• Seton Hall UniversityBachelor of Business Administration (B.B.A.), Economics
• Holmdel High SchoolHigh School Diploma

Similar talent on Pangea

Richard W.Strategic Growth and Performance Marketing LeadKandarp M.Experienced Performance Marketer | Growth StrategistPune, MaharashtraGathoni W.Performance Marketing Lead | Creative Strategist | Multichannel Growth Expert | Growth Marketing ManagementNairobi, KenyaRRyan B.Experienced Full Stack Marketer Specializing in Growth and Performance Marketing