Richard Wu

About

I help grow business bottom lines profitably using paid marketing. My background is deep in marketing strategy and attribution, with experience in scaling and managing 8 figure quarterly media budgets as an experienced lead and operator.

Experience

• Growth Marketing Consultant · Self Employed06-01-2020

  Consulting for early stage companies on growth marketing strategy, including performance marketing, landing page optimizations, and martech stack.

• Sr. Growth Marketing Manager · Tempo03-01-2024 – 10-01-2024

  Reduced CPAs and scaled new customer acquisition by setting up proper martech integrations, optimizing account structure, and guiding Creative teams produce effective ads.

• Growth Marketing Manager · Quizlet2022 – 03-01-2024

  As the growth marketing lead, I helped the business save $XM in ad spend by driving and implementing incrementality tests.

• Performance Marketing Manager · MasterClass08-01-2019 – 01-01-2022

  Managed an eight-figure annual Facebook media budget, driving $XXXM in business revenue.

Education

• San Francisco State UniversityBachelor’s Degree, Kinesiology and Exercise Science
• ReforgeGrowth Marketing
• ReforgeGrowth Series

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