Rayna Hernandez

About

With a Bachelor's degree in Studio Art with an emphasis in Graphic Design from California State University, Long Beach, and further studies in Digital/Multimedia Design at Golden West College, I have honed my skills in art direction and brand design. My professional journey began as a Graphic Designer at Plano Synergy, where I crafted digital and print designs for outdoor brands. I then advanced to Multimedia Designer at Freeman Company, collaborating on visual concepts for digital products. At Studio Rayn, I served as Art Director and Brand Designer, working with high-profile clients like LVMH and Estée Lauder. Currently, as a Senior Designer at Bespoke Beauty Brands, I lead creative projects, developing Style Guides and Brand Guidelines that enhance brand presence. My work focuses on project management, concept art, and delivering high-quality design solutions that resonate with audiences.

Experience

• Senior Designer · Bespoke Beauty Brands01-01-2024

  At Bespoke Beauty Brands, my creative leadership has been instrumental in strengthening our beauty lines through the development of Style Guides and Brand Guidelines. Our team's collaborative spirit has enhanced the brand's presence across all platforms, contributing to a cohesive visual strategy that resonates with our audience. With a focus on project management and concept art, I've effectively managed creative requests, ensuring high-quality deliverables for Product Launch E-commerce assets, Package Design, and Print/In-Store Displays. My approach is rooted in crafting designs that not only capture attention but also embody the ethos of the brands we represent.

• Art Director | Brand Designer · Studio Rayn09-01-2019 – 12-01-2023

  As an Art Director and Brand Designer at Studio Rayn, I had the privilege of working with prestigious clients such as LVMH, Centric Brands, and Estée Lauder. I led art direction and brand design projects, creating visually captivating assets for digital and print platforms. Additionally, I collaborated with top fashion and beauty brands like Calvin Klein, Tommy Hilfiger, and G-Star Raw to elevate their brand presence and visual identity.

• Multimedia Designer · Freeman Company11-01-2015 – 06-01-2019

  Collaborated with product management and marketing teams to create visual concepts for Freeman's digital products and services. Developed engaging collateral materials that positively impacted clients and promoted the Freeman brand. Utilized design thinking culture to ensure concepts aligned with company values and goals.

• Graphic Designer · Plano Synergy01-01-2014 – 07-01-2015

  Designed and modified digital and print designs for outdoor brands like Plano Frabill and Halo Optics. Created package designs, retail catalogs, and web assets for various products. Collaborated with teams to ensure brand consistency and visual appeal across all platforms.

Education

• California State University, Long BeachBachelor's degree, Studio Art Emphasis in Graphic Design
• Golden West CollegeWeb Page, Digital/Multimedia and Information Resources Design
• Mastered.comArt Direction

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