Renée Asafo-Adjei

About

Hi there! As the first in my family to attend business school, I am highly driven to excel in my studies and future career. I am a sophomore pursuing a degree in Marketing and Information Design and Corporate Communication (IDCC) with a concentration in Public Relations. My passion for marketing comes from the opportunity it provides to think outside the box and bring a fresh perspective to the table. I am excited to apply my creativity and strategic thinking skills to help businesses effectively communicate with their target audiences. Through my involvement in various marketing and communication organizations and coursework, I am building a strong foundation in branding, digital marketing, and public relations. I am currently seeking a marketing internship for the upcoming summer and would love to leverage my skills and experiences to make a positive impact in the industry.

Experience

• Social Media Marketing Intern · Platinum Entertainment Group01-01-2024

  Utilize social media platforms to connect with the audience and stay ahead of industry trends. Analyze data and insights to tailor content and marketing strategies to audience preferences. Develop and implement creative marketing plans for artists, emphasizing unique selling points. Actively participate in pitching sessions, showcasing the benefits of collaborating with Platinum Entertainment Group. Contribute to the storytelling aspect of marketing, ensuring campaigns resonate with the target audience.

• Student Programs and Engagement Business Assistant · Bentley University05-01-2023

  Providing administrative support to one or more individuals or teams. Managing calendars, scheduling appointments and meetings, and organizing travel arrangements. Handling correspondence, answering phone calls, and responding to emails on behalf of the person or team. Maintaining and organizing files, records, and documents. Conducting research, compiling data, and preparing reports. Coordinating and scheduling project timelines and deadlines. Acting as a liaison between different departments or teams within an organization. Assisting with event planning and coordination. Performing various other tasks and duties as assigned by the person or team being assisted.

• Resident Assistant · Bentley University05-01-2023

  Serving as a Resident Assistant at Bentley University, responsible for fostering a supportive and inclusive living community for over 50 students. Plan and implement educational, social, and recreational programs to enhance residents' college experience and promote community building.

• Ambassador · The Center for Women and Business at Bentley University05-01-2023

  Provide project and administrative support to the CWB office. Represent CWB at student and campus-wide events. Conduct research on gender equality and DEI topics. Manage CWB social media accounts (Twitter, LinkedIn, TikTok). Support tech moderation for corporate programs. Create materials for corporate programs and events. Assist in delivering CWB events, including the Gearing Up Conference.

• Marketing Chair · Black United Body Bentley09-01-2022

  Responsible for developing and executing marketing strategies to promote the organization's events and initiatives. Manage social media accounts and create engaging content to increase visibility and engagement. Collaborate with team members to ensure cohesive branding and messaging.

Education

• Lincoln High School
• Bentley UniversityBS, Marketing and UX (Public Relations) minor English Media Studies

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