Rheannon Spaulding

About

Since 2004 championing human-centered design & research, ensuring seamless, intuitive, secure, and consistent interactions across digital and blended omnichannel journeys, often across a portfolio of products. Operating across the full spectrum of product development, from conducting user research and collaborating with data analysts to presenting strategic roadmaps in the boardroom. Comfortable navigating the friction between engineering constraints and business goals, ensuring that design systems and product workflows remain robust, compliant, and aligned with executive vision and end-user needs. Integrator of Accessibility Standards including section 508 and WCAG AA. Certifications: NN/g (UX Mastery & Leadership) and w3schools (HTML/CSS). CREATOR OF: Workflow and Systems Diagrams • Schematics • Wireframes • Prototypes • API-driven UI patterns • Reusable Components • Error States • Email Templates • Personas • User Journeys • Multi-Tenant System Level Information Architecture • Cross-Functional Logic Schematics • Executive Reporting Dashboards • Unified Multi-Source Data Taxonomies • Accessibility Guidelines • Design Governance Frameworks • Form Entry Modernization • Data Visualizations

Experience

• Senior User Experience Designer II · Truist05-01-2026

  ● UX Wireframes, Schematics & Accessibility Documentation: Delivering concept-to-production design for native iOS and Android mobile banking experiences within the Transfer & Pay pod, client personal transfers between internal and external accounts, mobile check deposit, and recurring payment management - all involving PII-sensitive data handling and financial services compliance requirements. ● Fresh-Eyes UX Audit & Issue Identification: Requested to evaluate approaches, to challenge current direction with innovative alternatives, and surface interaction design issues within established product flows. Providing an objective, external perspective on patterns that had become normalized internally, translating observations into actionable, prioritized recommendations. ● Diagram Standards & Comprehension Advocacy: Introducing a higher standard for diagrammatic communication - designing artifacts with deliberate visual hierarchy, clear notation, and audience-agnostic legibility, ensuring that anyone reviewing a diagram can extract meaning without requiring additional context or explanation. ● Pod Knowledge Hub & Workflow Infrastructure (FigJam): Heavily adapted a template into a centralized hub for the full pod — spanning mobile app, web counterpart, UI design, and content. The hub consolidates research observations, a Gantt-format view of Airtable WIP items shared with product teams, internal acronym documentation, institutional knowledge, and meeting decision logs. Established a weekly standing cadence to maintain shared awareness across disciplines. ● Design System Fluency & Figma Branching: Developed working knowledge of Truist's multi-layered design system ecosystem and Figma branching strategy as a foundational step toward consistent, compliant design delivery across the pod. ● Upcoming: Shifting into research prototype creation, usability strategy conversations, and analytics tool proficiency to close the loop between behavioral data and design decisions.

• UX, Strategy, and Product Consulting · Revelnation, MethodSense, Triangle Stage10-01-2023

  ● Medical Device eQMS (MethodSense): Redesigned interface logic for LuminLogic, streamlining compliance workflows, multi-departmental relationship linking, and version-controlled audit trails across hundreds of per-client workspaces. Conducted comprehensive UX audit and journey mapping evaluating AI integration opportunities and tech stack modernization to streamline FDA filing workflows. Developed custom design system components focused on auditability and versioning. ● Product Strategy & UI Architecture (Revelnation): Owned product strategy, roadmaps, and UI/systems architecture across a social platform, education streaming platform, and mobile companion app supporting four distinct user archetypes. Served as central coordination point, led Agile training, daily standups, and cross-functional sessions. Created a product ecosystem map in Miro that became the go-to reference for internal alignment and partner onboarding. Designed a personalization strategy explainer bridging technical and non-technical audiences on how implicit and explicit user inputs drive propensity models. ● Program Leadership & Business Plan Architecture (Revelnation): Drove a 51-page business plan from blank page to investable content across six domains, energy, water, agriculture, education, trade, and software, coordinating 20+ stakeholders across the US and Sierra Leone, authoring all data visualizations, and supporting a signed MOU with the Republic of Sierra Leone. ● Event Discovery Platform (Triangle Stage): Conducted a comprehensive heuristic UX evaluation of a regional event discovery platform, delivering actionable recommendations covering wayfinding, SEO, accessibility, engagement, and responsive event listing layouts.

• UX Architecture Manager · Dow Jones08-01-2022 – 06-01-2023

  My direct reports were strategically placed in charge of the UX Architecture over a cross-portfolio division which included the following news, media and lifestyle organizations: The Wall Street Journal, MarketWatch, Barron's, and Mansion Global. ● Ensured Global Regulatory Compliance: Designed GDPR/CCPA-compliant wireframes and prototypes utilizing Figma, successfully maintaining brand integrity and user trust across the subscription and cancellation lifecycle. ● Architectural Blueprinting & Prototyping: Directly authored comprehensive content massing models, low-to-mid fidelity wireframes, and clickable prototypes for all major platform initiatives. Established the structural 'source of truth' for the design team, translating complex business logic into validated wireframe specs that ensured interaction consistency before moving into high-fidelity production. ● Operationalized Stakeholder Alignment: Rescued a stagnant 12-month Customer Portal redesign by implementing a collaborative Agile framework (modified Spotify model). By integrating Billing, Support, and Engineering into the design sprint, the project moved from a stalled backlog to a successful launch, significantly reducing call-center volume. All design work done using Figma, Figjam, and Miro. ● Data-Informed Standard Governance: Conducted an independent, four-month audit of raw viewport analytics to challenge legacy design assumptions. This analysis provided the objective logic required to modernize screen-size standards across global properties, including The Wall Street Journal and Barron’s. ● Engineered Documentation Infrastructure: Reduced operational bottlenecks by designing a unified documentation ecosystem and 'Project Starter Kits' (Figma/Confluence). Developed training resources that scaled design maturity and consistency across nine cross-functional departments. ● Created Long-Term Personalization Strategy: Developed a 3–5 year roadmap for flagship properties (WSJ, Barron’s, MarketWatch), utilizing AI to align news delivery with reader interests and educating leadership on the utility of implicit and explicit data inputs.

• CX/UX Manager and Sr. UX Designer · Lenovo09-01-2018 – 04-01-2022

  My direct reports were assigned to specific product segments for a cross-portfolio division supporting SMB and EdTech products including Lenovo VR Education 2, LanSchool, LanSchool Air, Unified Workspace, and Airstack, in addition to internal tool buildouts. ● Led cross-functional design strategy for K-12, Higher Ed, and SMB products, serving over 470,000 global users across 1,100+ organizations, managing a direct team of six practitioners across design, research, and data analysis through the full product lifecycle from research through QA. ● Architected an Accessibility-First Design System: Designed and rolled out a WCAG AA and Section 508 compliant design system using an incremental, feature-first strategy, avoiding the costly 'drop everything' approach that had previously stalled product development. Embedded ARIA labels, resolved years of accumulated inconsistent patterns from three rebrands, and introduced color contracts that met compliance without sacrificing brand identity. ● Drove Adoption from Under 20% to Far Beyond Expectations: Prior to the design system rollout, per-account adoption sat below 20%, a concern few were raising internally. Following implementation, adoption increased dramatically. When the classroom setup redesign launched, Customer Success call volumes dropped so sharply that the team initially suspected a phone system malfunction. Direct customer feedback: 'The new classroom setup just makes sense.' ● Eliminated the Top Support Driver: The most critical barrier-to-entry was generating over 30% of weekly support calls. Redesigning that flow using design system components and analytics-informed decisions resolved the issue and freed Customer Success to focus on higher-value interactions. ● Built a Customer Insights Program from the Ground Up: Replaced a single biased point of contact, a retained salesperson reaching the same small customer group repeatedly, with a scalable research panel representing the full 470,000+ user base. Produced monthly executive insight decks translating behavioral data, segmented by user type, time period, and product area, into strategic roadmap input. ● Unified Disparate Data Sources into Executive Dashboards: Consolidated product health data from Datadog, SQL-based licensing databases, and Pendo into a single coherent view. Designed self-service dashboard interactions enabling business leaders to build their own custom views rather than waiting on prepared reports. ● Led Migration from Mixpanel to Pendo: Freed engineering from costly, dev-heavy implementation cycles by migrating the analytics and onboarding platform. Personally owned the tagging strategy and execution, enabling no-dev-time walkthrough updates and in-product research participation, capabilities that previously required engineering involvement for every change. ● Empowered Frontline Teams: Trained Customer Success to create and deploy their own in-product walkthrough guides targeting the most frequently reported support issues, putting the people closest to customer pain in a position to address it directly, in real time, inside the product. ● Architected System Consolidation: Unified 30 years of legacy customer data by merging two distinct product lines into a single licensing system and cohesive user experience.

• UX Designer · Diveplane03-01-2018 – 08-01-2018

  ● Market Opportunity Mapping: Conducted market analysis to identify high-value enterprise sectors for non-blackbox AI, defining the competitive advantages of 'Data Deletion' and 'Verifiable Training Data. ● Technical ML Literacy: Deep-dived into various Machine Learning models to translate algorithmic logic into business-ready value propositions. ● Rapid Digital Overhaul: Executed an accelerated redesign of org’s web presence to align the brand with its position as a pioneer in Explainable AI (XAI).

• Sr. UX Designer · Dude Solutions07-01-2016 – 03-01-2018

  ● Component Architecture & Agile Implementation: Built/Designed a scalable, responsive Sketch Symbol library from the ground up, enabling rapid, 'real-time' design sessions within multiple concurrent Agile squads. Acted as the interface authority in cross-functional sessions with Engineering and PMs, delivering production-ready implementation specs and full mobile-responsive layouts. ● Algorithmic Mapping & Spatial Navigation: Architected a complex geographic visualization system for maintenance logistics using coordinate clustering logic (Pythagorean theorem) to manage high-density request data. Designed a dynamic 'zoom-to-split' interface that collapsed individual geo-coordinates into color-coded priority indicators, allowing maintenance teams to navigate per-site hierarchies down to specific rooms and boiler locations across multi-building campuses. ● Operationalized a Customer Insights Program: Initiated regular service desk shadowing and utilized sales-call recording systems to bridge the gap between user pain points and engineering execution. ● Enhanced Feature Accuracy: Analyzed keyword-stamped call recordings to provide engineering teams with real-world user snippets, directly updating Epic use cases to ensure technical requirements aligned with human needs. ● Led Field Research Initiatives: Introduced on-site visitations (warehouses, school campuses, event stages), enabling Product and Engineering teams to witness technology usage in high-scale physical environments, significantly increasing customer empathy and product relevance. ● Proactively Improved CSAT Scores: Identified a critical communication gap between Product and Support; independently produced and distributed video walkthroughs of new releases for the service desk, ensuring support staff were equipped to handle technical calls and raising customer satisfaction scores ● Eliminated Design Bottlenecks: Built and maintained organization-wide design systems and cross-team standards to support 4+ agile squads in scaling maintenance management tools.

• Independent Consultant, Sr. UX Designer · Amazon01-01-2016 – 07-01-2016

  ● End-to-End ReCommerce Flows: Designed complex multi-step returns and rentals for four business units, handling high-value logistics for electronics and professional equipment. ● Collaborative Technical Alignment: Partnered closely with international development teams, providing hands-on HTML/CSS technical guidance to ensure design specifications were translated accurately into production code. ● Rescued International Implementation: Bridged design-to-engineering gaps by providing hands-on HTML/CSS guidance to India-based development teams, ensuring on-time delivery despite technical implementation hurdles. ● Strategic Cross-Divisional Alignment: Collaborated with the global Design System team and Marketing to integrate 'Warehouse Deals' into primary Amazon navigation.

• User Experience Architect · Mission Data04-01-2014 – 12-01-2015

  ● Founding UX Lead: Established the first UX department for the agency, defining the foundational information architecture, rapid prototyping workflows, and research-informed methodologies for a global client roster. ● Behavioral Data Audit (PetFirst Insurance): Conducted a deep-dive analytics audit that debunked internal assumptions about the customer base; utilized these findings to re-architect the insurance quote generation system, aligning the UX with actual user demographics and regional behaviors. ● Omni-channel Product Launch (Papa John’s): Led the end-to-end redesign of the national pizza ordering experience. Facilitated stakeholder workshops at corporate HQ and conducted live usability labs in Chicago; iterated on prototypes in real-time based on participant patterns to ensure a frictionless checkout. Launched the experience across iPhone, iPad, Android, and Amazon Kindle. ● Subscription-Based Video UX (Top Chef): Designed and supported the technical implementation of the iPad and Kindle apps, introducing a 'Culinary University' interface for premium video tutorials, recipe indexing, and technique training. ● Complex Workflow Design: Architected a music score platform for ensemble collaboration, enabling musicians to annotate, sync, and distribute sheet music legally across devices. ● Mobile Tour Infrastructure (Otocast): Developed the wireframes and system architecture updates for a self-paced, location-aware tour application.

• Independent Consultant, Sr. UX Manager · Posh Consulting01-01-2014 – 04-01-2014

  ● Microsoft Retail Training Ecosystem: Designed the end-to-end training platform for Microsoft Store employees, creating a user-friendly interface to streamline product knowledge and sales readiness for global retail staff. ● Sales Enablement Architecture: Engineered strategic workflows for the Microsoft Education sales team, empowering them to effectively pitch integrated technology solutions to school districts and educational leaders. ● Rapid Prototyping & Realization: Built multiple high-fidelity Proof-of-Concept (PoC) applications for Microsoft, translating early-stage ideas into tangible, interactive products to secure internal stakeholder investment.

• Information Architect and Sr. UX Designer · Wire Stone09-01-2010 – 11-01-2013

  ● Regulated Systems Architecture (AbbVie): Acted as the Principal IC for AbbVie’s global digital ecosystem, authoring high-fidelity wireframes and structural blueprints that aligned complex pharmaceutical business logic with strict regulatory and compliance standards. Developed scalable interface patterns in Adobe Illustrator that reduced development friction across multiple global product rollouts. ● Crisis-Responsive Design (Northwestern Medicine): Led the architectural redesign of the Northwestern Medicine public-facing portal, focusing on cognitive-load reduction for users under acute stress. Conducted on-site and remote stakeholder workshops to translate complex healthcare needs into simplified navigational wireframes and content strategies, ensuring critical path-finding and clinic-location services remained accessible to users with emotionally diminished cognitive capabilities. ● Architected Predictive Inventory Intelligence (Supplies Network): Re-engineered a high-volume B2B2C distribution portal to move from rigid hierarchies to a keyword-weighted 'Smart Search' system. Developed initial logic for a learning system utilizing customer order patterns to predict warehouse inventory needs and suggest related products. ● Complex Data Orchestration (Siemens Healthineers): Sole UX architect on a HIPAA-compliant laboratory order management platform for high-throughput diagnostic workflows. Designed a multi-configuration order system accommodating single-patient, multi-test, and clinical trial scenarios, a well-plate visualization interface mapped to physical lab equipment, and role-based data visibility frameworks that surfaced patient information only where operationally required. Delivered fully annotated wireframes within strict Siemens design system constraints. ● Precision Asset Optimization (Boeing): Managed the technical leveling and alignment of high-resolution stitched assets for a 737 'Deep-Zoom' investor experience. Navigated extreme technical constraints, including 45-minute render cycles, and developed the HTML/CSS entry point for mobile hardware. ● Global Community Infrastructure (Microsoft): Directed the information architecture for a global educator network (Partners in Learning) serving teachers in 100+ countries. ● Cross-Platform Pattern Leadership (Starbucks): Designed the Starbucks Windows Phone 7 application; pioneered mobile interaction patterns later adopted as global standards for their iOS and Android ecosystems.

• Independent Consultant - Design, Development & Ideation · Self-Employed09-01-2010 – 11-01-2013

  Concurrent with TrueBlue 2002–2010. Full-time 2010–2011 prior to joining Wire Stone. ● Full-Service Digital Consulting: Delivered professional web experiences, branded email templates, logo and icon design, social media setup, podcasting, remote community management, server DNS configuration, Active Directory updates, and tech support for small businesses and nonprofits across the Pacific Northwest. ● Client Empowerment Philosophy:Built engagements around self-sufficiency, educating clients to maintain their own digital presence rather than creating ongoing dependency. A deliberate approach that differentiated the practice and built long-term trust. ● Early Emerging Platform Work: Developed experimental apps and games for pre-release Microsoft Surface table hardware, early touchscreen interaction design before the paradigm was established. ● Notable Clients: [wire] stone, Parallels Inc., SeattleD2ig.org, Tatango, Seovian, Allakhazam.com, OGaming.com, A Design Less Ordinary, and several nonprofits.

• Senior IT Service Desk / CX Systems Designer · TrueBlue Inc. (formerly Labor Ready)08-01-2002 – 08-01-2010

  ● ITSM Interface Design: Sole designer for the iET call-logging interface and Weblink Talisma support portal, creating the UI used for daily workflow across a global service desk supporting thousands of field and corporate users across TrueBlue's brand portfolio, Labor Ready, Spartan Staffing, CLP, PlaneTechs, Workforce, and TLC Trucking. ● Knowledgebase Program Architecture: Built the Talisma knowledgebase from the ground up, authored the initial article library, designed the UI and content management structure, then created the guide-creation training program for all service desk staff. Guide authorship became a formalized SLA requirement, embedding knowledge management into the team's operational standard. ● Rebrand & Acquisition Integration: Supported the organization through its transition from Labor Ready to TrueBlue across multiple acquisitions, maintaining service continuity and integrating new teams and systems as the brand portfolio expanded. ● Technical Support Operations: Provided hardware and software support across a hub-and-spoke global model, including CDM machine maintenance in close coordination with Diebold, and managed quality and consistency challenges introduced by an offshore call center integration.

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