Rick Jolin

About

Hello, I'm Rick, a Data Analyst that has transitioned from being an Educator with a background in Mathematics. During my development, I became certified in Python and SQL, an expert Google Workplace and MS Office 365 user, and found my niche in Digital Analytics. My area's of expertise are Digital Media and Web Analytics. I specialize in building Dashboards and Reports, that are used for assessing Campaign Effectiveness, measuring KPI's, Optimizing Performance, and Research. As a result of my experience in Client-Services and Teaching; my strong Communication and Presentation skills have been able to mature further. I thrive in collaborative environments and have a passion for mentoring and empowering junior analysts. With 8+ years of experience across diverse industries (Education, Media, Non-Profit, Retail), I'm seeking a challenging role where I can lead data-driven initiatives, empower teams, and deliver actionable insights that drive business growth.

Experience

• Senior Associate, Analytics · VaynerMedia2025

  Lead the analysis of campaign and customer data for Fortune 500 clients, including the full ownership of organic performance analysis for the new Bayer account (Claritin, Miralax, One A Day) from inception, ensuring data-driven strategic direction. Uncover the narrative behind complex datasets, going beyond standard reporting to extract meaningful insights and clearly articulate their significance and implications for business outcomes to senior-level clients and internal stakeholders. Utilize advanced proficiency in SQL, Tableau, Meta Business Suite, TikTok Business Suite, and YouTube Analytics to query, analyze, and visualize complex data, optimizing campaign performance across various media platforms. Design and maintain data setup and ingest processes for new business, ensuring data integrity and enabling robust reporting, while consistently documenting analytical assumptions and methodologies for team clarity. Take ownership of end-to-end QA processes, ensuring data accuracy and consistency across critical reports and dashboards, thereby maintaining high data integrity for all deliverables. Collaborate effectively with cross-functional client teams to facilitate integrated cross-channel storytelling and data interpretation, contributing to the evolution of comprehensive analytics programs. Mentor and empower junior analysts, providing guidance on technical skills (SQL, Tableau, data visualization) and strategic thinking, contributing to team development and capability building.

• Assistant Trainer - Data Science & Artificial Intelligence Program · Institute of Data2023-11-01 – Present

  Delivered comprehensive training and practical labs to 2 cohorts on data collection, cleaning, analysis, and visualization. Guided 20+ learners to achieve 90% proficiency in Python and SQL. Fostered a collaborative learning environment, achieving a 90% participant satisfaction rating and implementing feedback-driven program enhancements.

• Digital Analyst (Digital Revenue Specialist) · Paramount2022-05-01 – 2025-01-01

  Creating ad hoc/scheduled reporting, providing insights solutions, optimizing for 87+ advertisers with 280+ paid digital campaigns across 9 sales pods worth $97+M. Managed and delivered comprehensive weekly reports detailing digital campaign performance (impressions, pacing, ROAS, revenue at risk) using Burt, CM360, Excel, Freewheel, GAM, and Looker. Trained and mentored incoming Digital Analysts as the Lead Freewheel Trainer, fostering team proficiency in data methodologies. Beta-tested and provided critical feedback for new reporting features for the broader digital sales organization, enhancing data accessibility and accuracy. Collaborated cross-functionally with Account Management, Sales, Trafficking, and Yield teams to optimize campaigns for performance objectives, leveraging Salesforce and escalating delivery issues.

• Data Analyst · Creative Futures Collective2022-01-01 – 2022-05-01

  Interpreting and managing data, writing reports to stakeholders to provide clear understanding of said data. Gathered and compiled all applicant, mentee, and mentor data into a database. Administrator to database for mentees, mentors, and stakeholders to use. Created and presented visuals that expressed the demographics of applicant pool which lead to $100,000 in grants.

• Teaching Assistant · Gersh Autism2021-02-01 – 2021-12-01

  Work with hundreds of special needs children in order to improve behavior, social integration and teach critical life skills. Designed programs to modify maladaptive behaviors for over 50 low functioning children across 10 classes allowing them to engage in social interactions and relationships in ways that they previously could not. Coordinated with teachers across the different schools in the organization to establish distance learning by setting up technological, logistical and academic systems during COVID-19 so that the children could seamlessly continue to learn without interruption. Increased rate of conversion of specific maladaptive behaviors for students under my care by 25% since the beginning of my tenure.

• Teaching Assistant · TIEGERMAN (formerly School for Language & Communication Development)2017-08-01 – 2019-07-01

  Worked with special needs children with learning disabilities and/or come from troubled homes to improve higher learning function. Created teaching programs to improve comprehension and application of mathematical concepts leading to a ~30% increase in average test scores across 7 different classes of students. Established program to teach students how to play instruments and orchestrate performances to teach them discipline, social and presentation skills. Initiated program to accelerate promotion of under leveled students to target skill levels.

Education

• Queens CollegePure Mathematics

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