ROBYN WATSON

About

With a robust background in education and psychology, I have cultivated a diverse career spanning quality assurance, marketing, and operations management. Currently, as a Quality Specialist at ClassDojo, I focus on enhancing product reliability and implementing quality improvements. Previously, I served as the Product, Marketing, and Social Media Director at RW Management, where I drove revenue growth through strategic marketing campaigns. My role as a Strategic Growth Partner at Compass involved prospecting and creating market opportunities through innovative strategies. At The Ribbon Brand, I excelled as a Product and Operations Manager, developing online sales strategies and managing digital marketing channels. Earlier, as Director of Sales and Operations at Huntington Learning Center, I led a team of over 20, improving sales functions and client relationships. My educational foundation includes a BA in Psychology from Union Institute & University and a Certification in Education from California State University-Sacramento.

Experience

• Quality Specialist · ClassDojo08-01-2024

  As a Quality Specialist, likely responsible for ensuring the quality and reliability of products and services, conducting quality assessments, and implementing improvements.

• Product | Marketing | Social Media Director · RW Management01-01-2020

  Developed and executed marketing strategies, concepts and content for businesses that led to significant increases in revenue. Conceptualized and executed multichannel marketing campaigns. Conducted meetings with stakeholders to meet specific client needs. Strategized and conducted market research to effectively reach specific client audiences. Drove the development of brand positioning, narratives, and content storytelling, including B2B campaign efforts.

• Strategic Growth Partner · Compass04-01-2022 – 06-01-2022

  Reached out directly to prospective agents that fit the ideal persona via cold calls, text, emails, integrated marketing campaigns, LinkedIn campaigns, and in person. Articulated the value proposition and handled objections to create qualified opportunities in the market. Partnered closely with the Strategic Growth department to develop successful prospecting strategies. Documented all activities within the CRM, maintaining flawless data management. Drove active engagement with new and existing leads through creative follow-up communications. Collaborated cross-functionally to create new processes and refine existing processes through innovative thinking. Analyzed addressable markets in nascent geographies and created demand for disruptive technology. Operated as a critical part of the high-performing team, adding value to the sales process, facilitating virtual teams via Google Meets, and conducting competitive industry research.

• Product and Operations Manager · The Ribbon Brand09-01-2020 – 12-01-2021

  Built and implemented an online sales plan and marketing strategy to reach targets for sales goals and delivered on key performance metrics. Managed annual P&L and marketing budget to support media, social, search, influencer, retargeting, and affiliate marketing campaigns, driving brand awareness, customer acquisition, engagement, and purchase/subscription conversion efforts. Conducted market research to determine pricing and product development. Completed UX research to systematically study target users and collected and analyzed eCommerce data that helped inform the product design process. Developed and executed innovative SEM strategies for customer acquisition/retention. Managed digital marketing channels and executed social media, email, and online campaigns.

• Director of Sales and Operations · Huntington Learning Center03-01-2011 – 07-01-2014

  Conducted stakeholder sales meetings and met/exceeded sales and revenue goals and targets. Performed learning system management and updates. Identified and executed key initiatives and areas for improvement using data and reporting to identify sales forecasts, performance, productivity metrics, and opportunities to improve the sales function. Managed center budget, evaluated and improved roles and processes, and improved center efficiency and workflow. Built and maintained client relationships, retained customers, managed customer accounts and CRM, and onboarded new clients. Implemented a change strategy planning process using subject matter expertise and strategic knowledge. Designed, created, and facilitated digital training for employees. Used prescriptive, descriptive, predictive, and diagnostic data analytics to analyze student data, improve student performance, and increase sales. Provided senior-level management for a team of over 20 employees, led cross-functional teams, and implemented solutions based on analysis of issues and implications for the business.

Education

• California State University-SacramentoCertification, Education
• Union Institute & UniversityBachelor of Arts - BA, Psychology

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