Rohit Dheer

About

Human-Centered Design Leader with 15+ years in scaling UX for global enterprises and fast-growing startups. Proven track record in leading cross-functional teams, establishing design systems (e.g., iEcho Brand Book at EchoIndia, Bagheera at Moglix), and elevating user satisfaction across platforms. As DGM at ECHO India, I led the design transformation of iECHO used across 50+ countries. Passionate about building inclusive digital products that merge business outcomes with intuitive design. Experience spans industries such as technology, finance, and e-commerce.

Experience

• Deputy General Manager – UX Design · ECHO India2025-04-01 –
• Head of User Experience · ECHO India2020-12-01 – 2025-04-01

  Building Digital identity for iECHO platform. Handling the team of 4 designers/Researchers and give them feedback in order to enhance the quality/experience. Work closely with Techincal Head, Marketing Director, product managers, designers, developers, and product teams across the globe.

• Design Lead · Moglix2019-08-01 – 2020-07-01

  Define Moglix Design System (Bagheera) to Standardize the design process in the Organization. Conducting Usability testing workshop with the warehouse team to understand the bugs/issues within the system. Handling the team of 10 designers/UI developers and give them feedback in order to enhance the quality/experience. Work closely with SVP, Marketing Director, product managers, designers, developers, and product teams across the globe.

• UX Specialist · FutureSoft (INDIA) Private Limited2018-07-01 – 2019-07-01

  Owning overall product design and Ensuring a seamless UI, design & user experience across for the existing platform and multiple new features in the pipeline including specifications, mockups, use cases, prototypes, navigations, sitemaps, etc.

• UX Manager · CoinTribe Technologies2015-09-01 – 2018-04-01

  Worked with project teams to create user-friendly and appealing application interfaces and websites/products for users. Developed flow charts, user personas and scenarios in order to enhance functionality and usability for key audiences. Created clickable prototypes and wireframes when needed. Built prototypes to conduct internal usability testing for qualitative analysis to iterate and rapidly adjust designs based on feedback.

• Sr. UX Designer · PayU2014-09-01 – 2015-09-01

  Led design research, design strategy, interaction design, and visual design for Custom Browser products and various other projects that encourage collaboration around online Payment.

• User Experience Designer · Kondra Systems Inc.2012-11-01 – 2014-08-01

  Led design research, design strategy, interaction design, and visual design for iPad App - a Student, teacher, and Parent facing product and designing the company's website.

• Asst. Manager UI · TBSL2011-03-01 – 2012-08-01

  Create and execute project work plans and revises as appropriate to meet changing needs & requirements. Manages day-to-day operational aspects of a project and scope. Minimize our exposure and risk on the project. Ensure project documents are complete, current. and stored appropriately.

• Web Designer · Eyeforweb2008-03-01 – 2011-03-01

  Worked as Sr. Web Designer and leading a web designing team. Responsibilities include website design layouts, CSS/HTML, Troubleshooting, and work delivery with web2.0 standards. Involved in creating table-less websites using CSS/HTML with w3c standards.

Education

• Delhi UniversityBachelor of Commerce (B.Com.), Economics, Business Law
• IxDF - The Interaction Design FoundationProfessional Education, User Experience and Interaction Design
• University of Massachusetts AmherstPost Graduate Program in Design Thinking & Innovation, Design Thinking for Strategic Innovation, Innovation in the Age of Disruption

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