Ruchi Patel

About

A driven and versatile product designer, currently pursuing a Bachelor of Science in Experience Design and Architecture with a minor in Entrepreneurial Startups at Northeastern University, class of 2024. With a robust background in UX, branding, and graphic design, I have honed my skills through various roles, including Freelance Product Designer and Software UX Design Lead at Generate Product Development. My experience includes leading design teams, developing strategic social media campaigns, and enhancing user engagement. I have also successfully executed large-scale events as the Experience Design Lead at Scout, demonstrating my ability to manage cross-functional teams and deliver seamless experiences. Proficient in Agile workflows, I excel in creating responsive websites and maintaining client communication. Passionate about design and innovation, I am committed to delivering high-quality solutions that align with client visions and goals.

Experience

• Freelance Product Designer · Freelance06-01-2024

  - Specialized in branding, graphic, and UX designs for smaller organizations - Versatile in adapting to various design styles and industries, ensuring high-quality design solutions. - Proficient in collaborating with clients to understand their vision and communicate their brand goals.

• Software UX Design Lead · Generate Product Development12-01-2023 – 05-01-2024

  - Collaborated with 4 designers, 9 engineers, project lead, and clients to develop a unique event-centered dating app. - Assigned tasks to designers, including user flows, wireframes, and branding assignments, leveraging individual skills and preferences to maximize team efficiency and performance. - Critiqued designs and made necessary adjustments to ensure adherence to project timelines and effective presentation for all-hands meetings. - Fostered a positive and supportive work environment by organizing team bonding activities, boosting morale, and encouraging collaboration.

• Brand Designer on Content · Generate Product Development09-01-2023 – 12-01-2023

  - Achieved a 72% increase in Instagram likes through strategic social media campaigns, boosting user engagement. - Spearheaded the creation and successful sale of over 100 copies of a yearbook highlighting shared culture and events—a remarkable accomplishment for the organization. - Collaborated with photographers, social media managers, and copywriters to develop brand guidelines book and assets for ongoing use.

• Experience Design Lead @ Conference · Scout09-01-2023 – 04-01-2024

  - Collaborated with cross-functional teams to align on event objectives and successfully execute the vision. - Led a team of 4 UX designers in coordinating logistics and enhancing the on-site experience for an annual design conference with over 300 attendees. - Organized workshops, interactive installations, gameshows, decorations, registration processes, and event flow to create a seamless and engaging conference experience.

• UX Designer, Venova Tech · Scout01-01-2023 – 08-01-2023

  - Used Agile workflow to develop responsive website and branding for birth control startup. - Collaborated with designers, developers, and maintained direct client communication.

Education

• Northeastern UniversityBachelor of Science - BS, Experience Design and Architecture, Minor in Entrepreneurial Startups
• Wakefield Memorial High School

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