ruoxi song

About

With a Master's degree in User Experience Design from the University of the Arts London and a Bachelor's degree in Multi-media design from the University of Washington, I have a strong educational background. My professional experience includes working as a Project Partner at R/GA and AXA, where I engaged in innovative projects involving AI integration and managing risks related to self-driving vehicles. Additionally, I have served as a Graphic Designer at The Daily UW and conducted research on E-textile & wearables as an Undergraduate Student Researcher at the University of Washington. My expertise includes affinity mapping, bodystorming, persona creation, and designing interactive projects.

Experience

• E-commerce Marketing & User Experience · superautousa05-01-2024

  Shopify Store and UX Design Management: Enhanced shopping flow, increasing sales by 10% and reducing bounce rate to 50%. Improved website layout, search functionality, and overall user experience. Marketing and Social Media: Managed social media, optimized SEO, and developed targeted campaigns with high-quality photos and videos to drive engagement and sales. Analytics and Performance Monitoring: Monitored website and campaign analytics to track performance and make data-driven decisions. Utilized insights to continually improve the user experience and sales outcomes.

• Project Partner · R/GA04-01-2023 – 06-01-2023

  Engaged in a project to reverse the Turing test by integrating AI attributes into human capabilities, revealing a profound human-AI connection. Our research involved methods such as affinity mapping, bodystorming, popup surveys, directed storytelling, and workshops. The project concluded with the development of an interactive AI sound mirror and a corresponding short film demonstrating its everyday applications.

• Project Partner · AXA02-01-2023 – 03-01-2023

  The project centers on the risks related to self-driving vehicles and how humans collectively manage them. We utilized diverse research methods, including collage, bodystorming, persona creation, and focus groups, to craft a range of media solutions. These solutions include a mobile app, posters, news articles, and short films aimed at promoting the community we established to address the risks associated with self-driving vehicles.

• Graphic Designer · The Daily UW01-01-2020 – 12-01-2021

  Responsible for newspaper layout design, promotion design, infographics, and interactive projects.

• Undergraduate Student Researcher · University of Washington04-01-2021 – 07-01-2021

  Explored E-textile & wearables and other electronic materials, designed interactive e-textile patch. Output included a professional paper published on ISW2021 conference.

Education

• University of the Arts LondonMaster's degree, User experience design
• University of WashingtonBachelor's degree, Digital Arts

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