Ruslan Vovchenko

About

I’m a Senior Product Designer with 7 years of experience and focus on solving business problems with user-friendly design. My primary focus is Mobile B2C Apps, User research, but I also worked with Web.

Experience

• Product Designer | Mobile/Web | User Research | Figma | User Experience Design (UED) · Revolut01-01-2022

  At Revolut, I have the exciting opportunity to shape the future of Savings, and before that the Insurance. My focus at Savings is the creation of new features and optimizing the existing experience. Some highlights include: Led the design of three new features based on comprehensive user research and data analysis. This resulted in a 20% increase in retention as well as higher NPS scores and other metrics. Ensured the smooth handover of designs to engineers and oversaw the implementation to maintain the desired UX on iOS and Android. Performed a deep audit and user research to identify the main detractors for our users. By analyzing over 500 customer reviews, conducting 22 user interviews, and performing usability testing, I found opportunities for improvement, which enabled the team to invest time in updates, ultimately resulting in improved NPS scores and a 20% reduction in customer support contacts. Collaborated with the expansion team and engineers to scale Savings products to six new countries. I created designs that are delightful and familiar for local users, reduced development effort by creating consistent journeys across markets, and ensured compliance with local laws without sacrificing UX. With the Insurance department, I designed a back-office tool from scratch that enabled support agents to perform required actions 40% faster. In this role, I am not just designing a product but also contributing to the transformation of Savings industry, making it more accessible, user-friendly and engaging.

• Product Designer | Mobile app | User Research | Figma | User Interface (UI) Design · Wolt06-01-2021 – 11-01-2021

  At Wolt, I collaborated with the Retail team to redesign the grocery shopping experience. My focus was on enhancing usability, streamlining the user journey, and adapting existing app patterns for grocery shopping. Key highlights include: I updated the design of the user journey to better suit grocery shopping, resulting in a 15% increase in conversion rate, as well as improvements in usability and a more modern UI. Led 3 comprehensive user research initiatives, including interviews and usability tests, to gather insights and identify pain points of both internal and external users. In this role, I helped make grocery shopping on Wolt more accessible, user-friendly, and engaging.

• Product Design Lead | Mobile/Web | Design Leadership | Design Strategy | User-centered Design · humbleteam11-01-2020 – 06-01-2021

  As a Design Lead at Humbleteam, I directly supported product designers in delivering their best work while contributing to high-level strategic design projects. Some highlights of my time in the team include: Managed design team on up to 5 concurrent projects, ensuring timely and high-quality deliverables. Mentored and developed junior designers, leading to a 30% improvement in team performance and satisfaction. Implemented design review processes for design outputs, project structures, developer work, and business metrics, resulting in a 20% increase in project efficiency by catching inconsistencies early. Led the research and design of 3 products, contributing to their growth. Conducted extensive customer development, user surveys, and interviews, gathering insights from over 500 users to inform design decisions and enhance user experience.

• Product Designer | Interaction Design | Design Thinking | User Experience (UX) | Prototyping · humbleteam10-01-2019 – 11-01-2020

  As a designer at Humbleteam, I had the opportunity to work across multiple products within our clients' teams, collaborating closely with product managers and developers. This role allowed me to contribute to diverse projects, spanning from B2C fintech solutions to B2B SaaS platforms. Designed 5 features from scratch and enhanced the design of 3 existing flows, contributing to a significant user base growth from 20,000 to 300,000 users for one of our clients. Improved retention by 23% through a comprehensive redesign of the Home Screen for an app tailored to artists. Organized and conducted interviews with 30 users to gather insights and validate design decisions. Led the implementation of a new onboarding process that resulted in a 15% increase in user activation rates, leveraging user feedback and iterative testing to optimize the user experience.

• UX/UI Designer | Mobile/Web · Self-Employed01-01-2017 – 10-01-2019

  I've designed multiple websites for local businesses.

Education

• South Ural State University (SUSU)Bachelor's degree, Information Security

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