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Ryan Henderson

Ryan Henderson

Digital Marketing and Growth Strategist

20 yrs experience · Montreal, QC · 20-30 hrs/week

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About

With a robust career in digital marketing and growth strategies, this professional has held pivotal roles across various companies. Currently, they are driving growth initiatives at Unite, leveraging their expertise to enhance business expansion. Previously, they led user acquisition at Superlayer, focusing on customer growth and engagement. Their tenure as Head of Digital Marketing at SkillOnNet saw them enhancing brand presence through strategic campaigns. At MindGeek, they optimized user acquisition efforts as an Analyst, Media Buyer, and User Acquisition specialist. Their extensive experience includes directing performance marketing strategies at Rebel Yell Media and managing publisher relationships at EvoLeads. Their educational background includes studies at CEGEP - John Abbott College. With a career spanning over a decade, they have consistently delivered results in media buying, user acquisition, and digital marketing, making significant contributions to each organization they have been part of.

Skills

Ads ManagerAdvertisingCreative MarketingFacebook AdsGoogle AdsGrowth HackingGrowth MarketingMarketing StrategyMobile Ad CampaignsMobile User AcquisitionPaid AdsPromotional MarketingRetargetingSocial Media MarketingWeb3

Experience

  • Growth · Unite10-01-2023

    Responsible for driving growth initiatives and strategies.

  • Head of User Acquisition · Superlayer05-01-2023 – 01-01-2025

    Led user acquisition strategies to drive customer growth and engagement.

  • Head of Digital Marketing · SkillOnNet06-01-2020 – 08-01-2023

    Oversaw digital marketing strategies and campaigns to enhance brand presence.

  • Analyst, Media Buyer & User Acquisition · MindGeek07-01-2018 – 02-01-2020

    Conducted analysis and media buying to optimize user acquisition efforts.

  • Performance Marketing Director · Rebel Yell Media01-01-2007 – 07-01-2018

    Directed performance marketing strategies to drive business growth.

  • Senior Publisher Manager / Media Buyer · EvoLeads10-01-2015 – 07-01-2017

    Managed publisher relationships and media buying to maximize campaign performance.

Education

  • CEGEP - John Abbott College

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