Ryan Lo

About

I am a UX/UI Designer dedicated to crafting user-centred digital experiences that blend creativity and functionality. I help my client create digital experiences that resonate with the target audience and business goal. Specialties: - Website & landing page design - Mobile App design Tools - Figma - Framer I am open to hiring and collaboration. Let’s connect

Experience

• Website designer · Freelance06-01-2024

  I help my client create digital experiences that resonate with the target audience and business goal. What I offer 1. Website design 2. Landing Page design 3. App design

• Digital Analyst · Assembly Global01-23-2023

  Responsibilities •Created and presented performance reports in meetings with clients. •Developed campaign structure for optimal performance results and management. •Oversaw and assigned tasks to team members and ensured quality and deadline aligned with client's expectations. •Delivered market-leading paid social and search strategies based on market insight and user behaviour. •Conducted tests and analysis of marketing channels including paid search, display network, and social media. Achievement •Achieved a 121% QoQ growth in ROAS by planning & launching a sales campaign. •Achieved a 54% growth in Facebook campaign CTR by selecting the most engaging creatives after A/B testing. •Reduced 50% of processing time by building GDS dashboards for faster reporting and campaign management. •Achieved 50% improvement on overall RSA ad strength by improving headlines, descriptions, and Call-to-action. •Generated 138 Add-To-Cart conversions on Facebook in one quarter by selecting a relevant target audience based on data insight.

• Digital Marketing Executive · Assembly Global02-22-2021 – 12-31-2022

  Responsibilities •Generated new keywords and ad copy based on clients' briefs. •Leveraged SQL to extract raw data from multiple media channels. •Wrote insightful commentary and recommendations based on data insight. •Managed the daily operations of ads accounts including account setup and optimization. •Conducted keywords & market research to observe search trends, and uncover opportunities and challenges for the business. Achievements •Achieved a 35% YoY increase in traffic with 10% higher CTR and 10% lower CPC by maintaining an optimization schedule that consistently improves performance based on data insight. •Achieved 34% YoY growth in ROAS and 33% lower CPA by prioritizing top-performing keywords, implementing proper bid strategy, and regularly refreshing ad copy based on seasonal trends. •Reduced 50% budget tracking time by building automatic reports using Structured Query Language.

Education

• Queensland University of TechnologyBachelor's Degree, Marketing

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