Sabrina Elouardi

About

Greetings all! My name is Sabrina Elouardi, I help brands, companies, and firms create high quality products and digital strategies on a global scale with the goal of building a more connected world. I'm a Moroccan-American product analyst by day, creative by night, with a global focus (Europe, Middle East, India, Africa, North America, and APAC). I'm in the TMT industry (tech, media, and telecom) and an affiliate (former innovation scholar) at both Harvard Business School and the MIT Sloan School of Management. I'm currently working for Nike in Amsterdam, optimizing and designing task-bots. Prior to that, I conducted academic research alongside Netflix execs in the gaming industry, joined Google for their inaugural BOLD Immersion program, worked for Alibaba's innovation hub in Shanghai, and served as a direct consultant for the founder of a $160MM Warner Bros. division, who is an MIT Sloan alumnus. I have a Masters in Management from IESE Business School, am currently earning my Masters in Strategic Marketing from Imperial College in London, and studied in the HBS Summer Venture in Management program. In marrying the data and creative worlds, I focus on crafting winning stories that tell our truths, communicate our brands, with the numbers to back them up. And slowly, but surely, build a more connected world.

Experience

• Student Ambassador · Tableau, Inc09-01-2021

  Project scope: Co-create product lifecycle strategy to integrate Tableau software into 80% of Imperials student life activities

• Digital Product Analyst · Nike, Inc08-06-2021

  Curate $2M product implementation strategy for Nike Engineering first-mile, next-day service center tracking software, with the goal of increasing adoption by 80% in fiscal year 2022 Optimize process taskbot automation features for Nikes new digital commerce capabilities in the United Kingdom, Spain, Germany, and France, with aim of accelerating outbound fulfilment cycle by 300%

• Ar/Vr Product Strategist · Monsarrat, Inc08-05-2020 – 05-30-2021

  Sourced expansion-stage investments, receiving $15M from seed investors by actively integrating a Hollywood franchise and a Fortune 500 social networking company into product lifecycle strategy

• BOLD Immersion Participant · Google, Inc03-15-2021 – 05-21-2021

  Pitched Google products to jury of prospective clients; in presenting extensive user persona analyses, won 95% of client bids

• Associate Product Manager (Pre-Product) · Tableau Rasa Ventures05-01-2020 – 08-31-2020

  Scaled BI platform with Berlin engineering unit to 50+ investors, shipping platform in 3 months, retaining 75% of users

• Head of Digital Strategy · ME PER ME12-16-2019 – 08-17-2020

  Spearheaded digital strategy by building up web and mobile products, acquiring 1000+ users (up 200% from previous year)

• E-Commerce Metrics Analyst · 247Tickets.com (an Alibaba backed startup)08-05-2019 – 12-13-2019

  Reengineered salesforce by designing chatbot user personas and interface, capturing 50,000 end users, per month

• Lead Gaming Labor & Markets Analyst · Netflix, Inc08-01-2018 – 05-31-2019

  Launched grassroots initiative on toxic crunch labor practices in gaming, sharing first insights on Netflix, grossing 3.8M views

Education

• Imperial College LondonBachelor's Degree, Strategic Marketing (Marketing & Analytics)

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