Jessica L.

About

Strategic Systems Architect specializing in infrastructure design, AI integration, and organizational clarity. I engineer operational ecosystems that transform fragmented workflows into intelligent systems bridging the gap between founder vision, team execution, and long-term scalability. My career began with deliberate proximity to the C-suite, embedding myself into founder-led startups and mission-driven organizations to decode and solve bottlenecks that stall momentum. From executive support to full-scale systems leadership, I’ve converted firsthand insight into actionable architecture. Across my portfolio, I’ve designed frameworks that reduce chaos, scale creative output, and enable lean teams to function like enterprises with clarity, speed, and cohesion. Key Achievements include leading operational transformation at Phenomenal Communications and architecting infrastructure for Data Crafters and Imagine Black. Specialties include AI Powered Systems Architecture, Operational Strategy and Process Design, Marketing Infrastructure and Brand Communication.

Experience

• Events & Marketing Ops Lead · Data Crafters2025-01-01 – 2025-05-01

  Led end-to-end operations and cross-functional project management across marketing, client services, and leadership teams. Maintained and optimized SOPs, streamlined Microsoft Planner workflows, and ensured timely execution of deliverables. Oversaw internal content pipelines, coordinated cross-departmental tasks, and managed approvals to keep brand communications aligned and on schedule. Created scalable systems in Notion and Microsoft Planner, facilitated marketing reporting, and supported hiring and onboarding efforts. Acted as a strategic liaison between marketing and leadership to ensure alignment, transparency, and execution across business units.

• Senior Executive Assistant to Principal/Chief Executive Officer · Data Crafters2024-09-01 – 2025-02-01
• Executive Ops Planning and Support · Imagine Black (fka Portland African American Leadership Forum)2023-10-01 – 2025-02-01

  Streamlined client operations by reducing inbox clutter from 4,000+ to under 1,000 emails within one month through strategic labeling, prioritization systems, and workflow design. Boosted productivity by 100% through calendar optimization and ideal week planning. Oversaw logistics for travel, trade shows, and retreats. Drove accountability and project delivery using Asana, ensuring timely execution across all initiatives.

• Digital Marketing & Brand Operations Specialist · Chelsea Studio2022-11-01 – 2025-01-01

  Crafted monthly Mailchimp newsletters for a 300-subscriber list, boosting engagement by 25%. Led content creation across Instagram, Facebook, and TikTok, increasing social media presence by 30% and consistency by 35%. Managed GoDaddy site updates and event listings, driving a 20% rise in web traffic. Built a comprehensive brand image guide, streamlining onboarding by 40%. Refined the overall digital strategy, resulting in a 30% boost in brand visibility and awareness.

• Project Management Support Specialist · SP Digital2024-01-01 – 2024-03-01

  Led end-to-end launch support across Kajabi and Squarespace platforms, increasing client engagement by 40% in February 2024. Produced high-conversion video tutorials via Loom and iMovie, boosting user comprehension by 50%. Delivered actionable research to enhance launch strategy effectiveness by 45%. Spearheaded contractor recruitment, including sourcing and interviewing translators—cutting hiring time by 30% and improving project outcomes by 35%.

• Project Management Specialist · SIERRA PACIFIC SYNOD OF THE EVANGELICAL LUTHERAN CHURCH IN AMERICA2022-11-01 – 2024-02-01

  Enhanced operational efficiency by organizing and digitizing Clergy records, streamlining file management by 40%. Converted SOPs and Adobe PDFs to improve accessibility by 50%. Built a custom Outlook folder structure for clergy and congregation communications, increasing retrieval speed by 45%. Consolidated clergy data into Excel for seamless Realm integration, boosting accuracy and usability by 35%. Introduced efficient document handling protocols, cutting file management time by 30%.

• Founder · Cluless Paris2021-06-01 – 2023-12-01

  Launched a full-service marketing and brand development agency offering cradle-to-launch support for emerging fashion designers and creative professionals. Delivered tailored brand strategy, high-conversion copywriting, and storytelling that resonates. Oversaw social media management, digital presence building, and content execution to amplify visibility and growth. Led a lean, powerhouse team that brought client visions to life through digital resources, mastercourses, and strategic brand execution from ideation to market impact.

• Social Media Marketing Specialist · Nalusa Travel Services2020-10-01 – 2023-12-01

  Spearheaded data-driven content strategy, using post-performance metrics and social listening to guide product improvements and audience engagement. Produced cohesive, cross-platform content aligned with brand identity, resulting in a 30% increase in audience size. Developed and launched high-performing short-form video content on Instagram Reels and TikTok, driving a 200% follower growth within six months. Translated insights into actionable themes that boosted visibility and brand resonance.

• Marketing Ops Planning and Support · Plum Diamonds2023-02-01 – 2023-07-01

  Drove operational efficiency across marketing and e-commerce workflows. Built a Notion-based social media calendar, improving blog post organization by 50%, and elevated Shopify blog aesthetics using HTML, increasing reader engagement by 30%. Designed inventory tracking systems in Notion, streamlining product development by 40%. Maintained accurate expense reporting through Google Sheets and ensured 100% on-time vendor payments via PayPal. Managed travel logistics and trade-show itineraries with a 90% client satisfaction rate. Improved digital asset organization and delivered daily project updates, contributing to a 20% boost in project completion.

• Client Experience & Logistics Coordinator · American Concierge Service2022-05-01 – 2022-07-01

  Streamlined client data management by organizing shared Excel files with 100% booking accuracy. Coordinated with tour guides and transport providers to maintain seamless scheduling during high-volume seasons. Managed event ticket bookings aligned with client itineraries, earning a 95% satisfaction rate. Ensured consistent, clear communication with clients to uphold accuracy across all travel agendas and service touchpoints.

Education

• IFA ParisFoundry - Executive Incubator Program, Venture Strategy: Biz Dev, Ops, Marketing, R&D, Product Launch, Aftercare & Project Planning
• IFA ParisMaster of Business Administration - MBA, Global Fashion Media
• University of the Arts LondonShort Course, Coolhunting
• The Art Institute of Fort LauderdaleBachelor's degree, Fashion Merchandising
• YellowbrickCertificate, Fashion Business Development

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