Salma Begum Shaik

About

With a strong foundation in Electronics and Communications Engineering from Prakasam Engineering College, I transitioned into the creative realm of Graphic Design at Manipal Academy of Higher Education. My professional journey began in telesales at HDB Financial Services Ltd., where I honed my communication skills. A career transition in 2018 led me to UX design, starting at ICICI Bank, where I excelled in user research and prototyping. At KFin Technologies Ltd., I specialized in designing user interfaces for financial products, focusing on accessibility and design systems. In 2023, I took a career break for full-time parenting, continuing to enhance my UX skills through freelance projects. My diverse background in technology and design, coupled with hands-on experience in user-centric roles, equips me with a unique perspective in creating intuitive and impactful user experiences.

Experience

• Full-time parenting · Career Break04-01-2023

  Took a short career break to care for family while maintaining and enhancing UX design skills through freelance projects.

• UX Designer · KFin Technologies Ltd.03-01-2020 – 03-01-2023

  Specialized in designing user interfaces for financial products, leveraging data for design decisions, leading mobile and web design, championing accessibility, and contributing to design systems.

• User Experience Designer I · ICICI Bank10-01-2018 – 02-01-2020

  Conducted user research, developed information architecture and wireframes, designed prototypes in Figma, collaborated with cross-functional teams, and iterated designs based on performance metrics.

• Career transition · Career Break03-01-2018 – 09-01-2018

  Transitioned into UX design through courses and projects, developing skills in user research, wireframing, and prototyping.

• Telesales Representative · HDB Financial Services Ltd.06-01-2017 – 02-01-2018

  Engaged with potential customers, generated and qualified leads, promoted financial products, achieved sales targets, and collected customer feedback.

Education

• Manipal Academy of Higher EducationPostgraduate Degree, Graphic Design
• Prakasam Engineering collegeBachelor of Technology - BTech, Electronics and Communications Engineering
• Surya junior college12th, MPC

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