Sam Jones

About

With a Bachelor of Science in Sport Management from Loughborough University and an OIB in Economics from the Centre International de Valbonne, I have built a robust career in brand marketing and commercial planning. Currently, I serve as the Brand Marketing Manager at Gymshark, where I oversee global marketing and execution strategies for trading campaigns, including major events like Black Friday. My journey at Gymshark began as an EMEA Trading Intern and evolved through roles such as Trading Executive and Commercial Planner, where I contributed to the company's rapid growth in the French and ROE regions. My expertise spans financial planning, KPI analysis, stakeholder management, and integrated marketing strategies. I also gained early professional experience as an intern at GMM Pfaudler Limited.

Experience

• Brand Marketing Manager · Gymshark08-01-2022 – 03-01-2024

  This role started as an EMEA Brand manager where I held full accountability of the EMEA region within the International Marketing organisation and sat at the heart of the integrated marketing strategy, business planning & execution for the EMEA region. The role has since transitioned into a Brand Marketing Manager position after a business restructure. Thanks to my previous experience, I am now responsible for the global marketing and execution strategy of Gymshark's Trading campaigns. I now own the go-to-market process for Gymshark Trading campaigns and have been responsible for local activations in the US, the UK & Central Europe to global campaigns such as Black Friday and the Gymshark Sale. The role requires continuous stakeholder management, working closely with teams across the business including commercial, digital marketing, ecom and creative teams.

• Commercial Planner · Gymshark01-01-2021 – 08-01-2022

  My mission was to continue to grow the French and ROE regions with my responsibilities including financial planning and monitoring of revenue, margin flow and functional KPIs. I developed key knowledge in P&L building, financial forecasting and reporting. I very much enjoyed leading and working with a thriving French regional team for just over a year and a half that culminated in the territory being Gymshark's fastest growing region in FY22.

• Trading Executive · Gymshark08-01-2019 – 01-01-2021

  My primary responsibilities included management of the day to day running of the French and ROE regions. This included analysing daily sales performance through measuring and reporting on KPI performance, understanding and acting on website analytics data, on-site product merchandising, stock analysis and liaising with key regional stakeholders.

• EMEA Trading Intern · Gymshark09-01-2017 – 08-01-2019

  As an EMEA Trading Intern, I supported the trading team in various tasks including data analysis, sales performance tracking, and assisting with regional marketing initiatives.

• Intern · GMM Pfaudler Limited08-01-2014 – 08-01-2014

  As an intern at GMM Pfaudler Limited, I gained exposure to the company's operations and assisted in various tasks to support the team.

Education

• Loughborough UniversityBachelor of Science - BS, Sport Management
• Centre International de ValbonneOIB, Economics

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