Sophie Jenkin

About

Experienced in brand marketing, global campaign management, content creation, and events planning. My skills include presenting, bringing campaigns to life, organisational planning, and execution. I believe building relationships is crucial, therefore I thrive in dynamic environments with opportunity to learn from others and aid my critical thinking. With nearly 3 years at Myprotein, I saw success leading the Myprotein X Vimto campaign - aiding a sell out launch and building hype that is still talked about now! My role allowed for a full understanding of an omnichannel marketing strategy and each channel within this. I then went to Manchester United leading the marketing campaigns across various products like Membership, Hospitality, Ticketing and the Women's Team. I take every opportunity to challenge myself in a variety of roles and extracurricular passions, one being growing my own social media personal brand with my fitness account. This has helped me first hand in content creation, influencer marketing and partnerships. This passion project has turned to success with one video accumulating over 2 Million views - working with the likes of Myprotein, Puma, JD Gyms, Wild and Gymshark. Now, I have started a new opportunity as freelance, specialising in content creation and UGC strategy.

Experience

• Freelance Marketing · Self-employed10-01-2024

  Freelance marketing professional providing strategic marketing solutions and campaign management.

• Digital Marketing Executive · Manchester United03-01-2024 – 10-01-2024

  Responsible for executing digital marketing strategies to enhance brand presence and engagement.

• Brand Executive, Regional Coordinator, Marketing Intern · Myprotein07-01-2021 – 03-01-2024

  As a Brand Executive, managed brand strategies and campaigns. As a Regional Coordinator, led the Northern Regional student ambassador programme, managing influencers and coordinating events. As a Marketing Intern, gained a holistic view of marketing channels, implemented successful campaigns, directed creative assets, collaborated with partners, and executed large-scale events.

Education

• University of LeedsBusiness Management and Marketing BA, Business, Management, Marketing, and Related Support Services
• Scarborough Sixth Form CollegeA level Business, English Language, Psychology and AS Biology

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