Samantha Boyle

About

As a Graphic Designer at Kenvue, a leading online retailer of beauty products, I create captivating and consistent visual identities for various brands, products, and campaigns. I collaborate with the marketing, product development, and eCommerce teams to deliver engaging and effective designs for packaging, in-store displays, label design, web banners, social media posts, and PR materials. With over six years of experience in the beauty industry, I have developed a keen eye for aesthetics, trends, and consumer preferences. I am proficient in Adobe Creative Suite, and I have a strong portfolio of diverse and innovative projects. I am passionate about enhancing the customer experience and supporting the growth and success of Kenvue and its partners. I hold a Bachelor's Degree in Graphic Design from SUNY Oswego, where I honed my artistic and technical skills.

Experience

• Graphic Designer · Kenvue05-01-2023

  -Led the design process for branding and identity development for Rogaine and OGX, ensuring brand consistency and alignment with strategic objectives. -Successfully redesigned Rogaine men's packaging, optimizing shelf presence and brand recognition in the target market. -Served as the lead designer for print production, coordinating efforts with the packaging team, marketing team, and printing companies to ensure high-quality output.

• Graphic Designer · Johnson & Johnson07-01-2021

  -Successfully revamped Amazon storefronts for two flagship brands, employing strategic design elements to enhance brand visibility and drive sales growth. -Played a key role in redesigning packaging for Maui Moisture, incorporating updated branding elements and enhancing shelf appeal. -Led a successful photoshoot for Maui Moisture, collaborating with cross-functional teams to ensure the alignment of visuals with brand identity and market positioning. -Conceptualized and executed an immersive event space for Glamour Magazine in London, capturing the essence of the brand and enhancing attendee experience.

• Junior Creative · Vogue International a Johnson & Johnson Company04-01-2018

  -Assisted senior designers in diverse projects encompassing package design, photo shoot coordination, event space design, in-store displays, and planogram samples. -Designed eComm assets by working with the eComm team and other designers to develop a strategy and execution of over 300 assets in a 3-6 month span. -Collaborated closely with cross-functional teams & company stakeholders to ensure project alignment with brand guidelines and objectives.

• Intern · Strategic Gold05-01-2017 – 12-01-2017

  Worked on various design projects, gaining hands-on experience in the field.

• Creative Director · The Oswegonian12-01-2016 – 05-01-2017

  Led the creative direction for the publication, overseeing design and layout.

Education

• State University of New York at OswegoBachelors Degree, Graphic Design
• SUNY AdirondackAssociate of Science - AS, Arts, Entertainment, and Media Management

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