Hien Trang Nguyen

About

With a Master of Science in Integrated Design & Media from New York University and a Bachelor of Arts in Fine/Studio Arts from Texas Christian University, I have honed my skills in design and user experience. Currently, as a Product Designer at Known Source, I lead the redesign of retail websites, focusing on accessibility and user pathways. Previously, at NYU, I enhanced the UX architecture for grad admissions, significantly boosting social media engagement through a virtual tour experience. My experience at Johnson & Johnson involved developing a cohesive global brand identity, while at Industrial Color, I executed digital campaigns for Urban Decay. At Porter Novelli, I specialized in branding and creating visually appealing content across various platforms. My work is characterized by a blend of creative innovation and strategic design, ensuring impactful user experiences and brand representation.

Experience

• Product Designer · Known Source11-01-2022

  At Known Source, I led the redesign of their retail website, implementing a new design system grounded in atomic design principles and integrating WCAG 2.0 accessibility guidelines. My work included conducting extensive testing of over 10 prototype mockups and heuristic evaluations, which played a critical role in refining and validating the design concept. I also analyzed online shopping user pathways, creating journey maps tailored to the unique needs of the second-hand fashion marketplace.

• User Experience Designer · New York University09-01-2022 – 12-01-2023

  In my role at NYU Grad Admissions, I directed the UX architecture redesign, enhancing content structure and navigation to simplify the application process for grad candidates. My responsibilities included crafting content design for digital platforms, focusing on accessibility compliance. A notable achievement was creating a virtual tour experience for prospective students, which led to a threefold increase in social media traffic. I utilized Figma for website design and Adobe Creative Suite for social media content across platforms like Instagram, Facebook, and Twitter.

• Branding Designer II · Johnson & Johnson08-01-2021 – 04-01-2022

  At Johnson & Johnson, I contributed significantly to the development of a global brand identity, ensuring cohesive content representation across all platforms. My role involved developing and realizing bold design concepts, effectively balancing creative innovation with the brand's strategic needs.

• Brand Designer · Industrial Color07-01-2021 – 10-01-2021

  Working with Industrial Color, I collaborated closely with Creative Directors and team members to execute dynamic digital campaigns, aligning with client objectives and brand identity. I executed the design of web and email experiences for Urban Decays Cybersmile Campaign, blending innovative visual design with strategic UX considerations.

• Graphic Designer · Porter Novelli07-01-2021 – 09-01-2021

  At Porter Novelli, my role centered around branding and effectively integrating a diverse array of deliverables across various channels. This encompassed developing social media designs and campaigns, crafting engaging PowerPoint presentations, creating informative infographics, and designing concise one-pagers - making complex, data-rich information accessible, digestible, and visually appealing to a wide range of audiences.

Education

• New York UniversityMaster of Science - MS, Integrated Design & Media
• Texas Christian UniversityBachelor of Arts - BA, Fine/Studio Arts, General
• Hanoi - Amsterdam High school for the GiftedChemistry

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