Samantha Geasey

About

Results-driven finance and operations executive with deep experience across prestige consumer brands, multi-channel retail, and high-growth startups. Expertise in ERP implementations, budgeting and forecasting, capital planning, and strategic leadership spanning finance, operations, and cross-functional teams. Enhanced by hands-on experience leading NetSuite ERP deployment, driver-based planning, asset-based lending facilities, and cross-functional program execution to drive sustainable growth.

Experience

• CFO / COO · Isima (Frutabomba, Inc.)11-01-2023 –

  - Lead financial and operational leadership; oversee budgeting, forecasting, and strategic planning. - Provide financial reporting to lenders and board; manage relationships with banking partners. - Lead NetSuite ERP implementation and driver-based planning. - Architect board-level and internal reporting, KPIs, and dashboards. - Structured asset-based lending facility and oversee capital strategy. - Manage integrations across finance, operations, and treasury.

Education

• Binghamton University, State University of New York – School of ManagementMaster of Science, Master of Science, Accounting (Concentration: Finance)
• Binghamton University, State University of New York – School of ManagementBachelor of Science, Bachelor of Science, Accounting

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