Samora Akivaga

About

With a BMIT degree from Kabarak University, I have built a robust career in marketing and sales, focusing on innovative strategies and growth. Currently, I serve as the Head of Marketing & Sales at Numida, where I lead efforts to enhance financial access for micro and small businesses across Africa. Previously, I was the Marketing Manager at Numida, where I developed and executed marketing strategies aligned with business goals. My experience also includes a role as Account Director at Express DDB, where I crafted integrated marketing solutions for the Kenyan market. As Co-Founder and Lead Strategist at Brand Village LTD, I drove marketing strategies for clients in Rwanda. Additionally, I was Marketing Manager at 254 Brewing Co, leading market research and digital strategy initiatives. My career is marked by a commitment to driving brand awareness and revenue growth through strategic marketing leadership.

Experience

• Head of Marketing & Sales · Numida (YC W22)08-01-2024

  As Head of Marketing and Sales at Numida, I'm leading the charge in revolutionizing financial access for micro and small businesses across Africa. Key responsibilities include developing and executing comprehensive marketing and sales strategies tailored to the unique African market, leading a diverse team to drive brand awareness, customer acquisition, and revenue growth, and collaborating with cross-functional teams to align initiatives with business objectives.

• Marketing Manager · Numida (YC W22)11-01-2022 – 08-01-2024

  As the Marketing Team lead, my key responsibilities included developing and executing marketing strategies that align with business objectives, managing campaigns from ideation to execution, and collaborating with cross-functional teams to create cohesive marketing initiatives.

• Account Director · Express DDB01-01-2022 – 11-01-2022

  Drove development and execution of digital lead integrated marketing solutions for diverse clients in the Kenyan market. Responsibilities included carrying out research and developing viable marketing and sales strategies for clients across various industries, and executing and evaluating developed strategies for continuous improvement.

• Co-Founder and Lead Strategist · Brand Village LTD07-01-2019 – 03-01-2022

  Drove development and execution of digital lead integrated marketing solutions for diverse clients in the Rwandan market. Responsibilities included carrying out research and developing viable marketing and sales strategies for clients across various industries, and executing and evaluating developed strategies for continuous improvement.

• Marketing Manager · 254 Brewing Co03-01-2021 – 01-01-2022

  Reporting to the CEO and leading the marketing team, I spearheaded the development and execution of integrated marketing strategies to drive growth within the company. Focus areas included market research, digital strategy and planning, BTL strategy and planning, and event planning and execution.

Education

• Kabarak UniversityBMIT, Business Management and IT

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