Salome Njogu

About

Throughout my career, I have successfully directed large-scale marketing campaigns, utilizing my strategic thinking and creative problem-solving skills to deliver outstanding outcomes. By establishing and maintaining personal and trustworthy customer relationships, I have gained a deep understanding of their needs and preferences, enabling me to tailor marketing initiatives for maximum impact. Furthermore, I have a proven track record of optimizing sales and marketing operations, driving revenue growth and increasing efficiency. Moreover, my collaborative nature enables me to seamlessly collaborate with multidisciplinary teams, fostering an innovative culture and achieving cross-functional success.

Experience

• Digital Lead Consultant · Valorem Consulting Limited05-01-2020

  As a Digital Lead Consultant at Valorem Consulting Ltd, I am responsible for being the Subject Matter Expert for the client’s digital strategy, providing advice on standards, technologies, and resource implications related to digital solutions. My role involves advising departmental leads to identify and prioritize opportunities for digital content, supported by clear evidence of need. This includes digital interpretation of the brief, digital public programs (including webinars, streamed events, virtual tours, and workshops), digital learning offers, e-commerce, digital conferencing, CRM, social media, and websites. I utilize my knowledge and technical skills to identify robust, cost-effective, and sustainable digital solutions and procurement options for digital content. I also help coordinate and communicate campaigns to ensure that digital projects are well planned, delivered, and evaluated. As a project lead on specific, smaller-scale projects, I work with project leads to produce briefs and commission digital services to realize digital initiatives. In addition, I work with target audiences and key stakeholders to ensure a high standard of accessibility and usability at all times. I collaborate with teams to increase their confidence and competence in generating digital content, including production of digital media, scanning and modeling, producing digital copy, and raising awareness of best practice. I also support teams with maintenance and updating of existing digital content. This role has allowed me to grow my expertise in digital strategy, project management, and team coordination, as well as to gain experience in providing advice to clients and stakeholders.

• Marketing Strategy Consultant · TBLDC Consultants FZCO07-01-2021

  As a Marketing Strategy Consultant at TBLDC, I am responsible for the implementation of marketing strategies and running extensive research to identify new marketing opportunities. One of the most exciting aspects of this role is developing innovative concepts to promote brand awareness, which is crucial for any successful marketing campaign. Over the course of my time in this role, I have gained a wealth of experience in utilizing various marketing tactics to promote a brand’s product or service in order to retain and attract customers. This includes everything from social media marketing to email marketing and paid advertising campaigns. One of the most interesting and rewarding aspects of this role has been the opportunity to work with clients from diverse cultural backgrounds. This has allowed me to grow my expertise in multicultural marketing, which is becoming increasingly important in our globalized world. In addition to my core responsibilities, I also acted as a media liaison to create awareness and capture clients from both the African and UAE market. This has allowed me to develop my skills in public relations and crisis management, as well as to broaden my network of contacts across different industries and regions. Overall, my time as a Marketing Strategy Consultant at TBLDC has been an incredibly enriching experience that has allowed me to grow both personally and professionally. I am excited to continue building on this experience in the future, as I explore new opportunities in the marketing field.

• Program Technical Support Lead · Kenya Private Sector Alliance (KEPSA)01-01-2021 – 07-01-2021

  As the Program Technical Support Lead at Kenya Private Sector Alliance (KEPSA), I had the privilege of heading a team of 20 talented individuals who were responsible for assisting and onboarding SMEs onto digital platforms and e-commerce marketplaces. My primary focus was to ensure that the program's technical support team provided seamless assistance to SMEs, ensuring they had a hassle-free experience. Additionally, as a digital strategist for the E-commerce Booster Program by KEPSA, I played an instrumental role in digitizing and onboarding over 2000 SMEs. My expertise in digital communication came in handy as I was responsible for devising strategies that helped SMEs thrive in the ever-evolving digital world. Overall, my role was to ensure that the program's objectives were achieved within the stipulated time frame, and I'm proud to say that we delivered on our promises, leaving a positive impact on the SMEs we worked with.

• Head of Marketing · Simply Mammoth Solutions Limited05-01-2018 – 05-01-2020

  As the Head of Marketing and Events at Simply Mammoth Solutions from May 2018 to April 2020, I oversaw a wide range of responsibilities that were crucial to the success of the business. My primary focus was on creating and implementing effective business development strategies to increase revenue and drive growth. I also managed the brand image of the company by creating and communicating its vision and mission to the target audience. I was responsible for running the digital marketing docket, which included social media, email campaigns, and SEO. In addition to this, I set, communicated, and maintained project timelines and priorities to ensure all projects were completed on time and within budget. I liaised with external suppliers including venues, caterers, and speakers to ensure all logistics for events were organized seamlessly. I organized appropriate sponsorship and co-badging of external events and worked with our graphic designer to develop promotional materials. I was also responsible for delivering events on time, within budget, that met and exceeded the expectations of the attendees. One of my primary focuses was on ensuring excellent membership service and quality delivery to ensure customer satisfaction. I was also responsible for on-the-day management of events, ensuring that everything ran smoothly and according to plan. Overall, my experience as the Head of Marketing and Events has given me an excellent understanding of business development strategies, event management, brand management, and customer service.

Education

• The University of NairobiBachelor of Arts, Anthropology

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