Sandrine Nzeukou, MBA

About

An accomplished entrepreneur and business leader, [Name] holds an MBA in Management and Operations and a BS in Marketing from the University of Nevada Las Vegas - Lee School of Business. As the Founder and CEO of Playbook, [Name] is pioneering a media platform that delivers insights and experiences for the sports business in emerging markets. Previously, [Name] founded Tessa, a sports advisory firm focused on Africa's development through sports. With a strategic vision honed as Executive Director at Invest Africa US, [Name] has driven initiatives at the intersection of investment and social impact. Earlier, as a Marketing Project Manager at Vanguard, [Name] achieved a 19% increase in retirement plans sold. Currently, [Name] also serves as an Advisor at AFROBALLERS, providing strategic guidance to enhance the company's influence in the sports industry.

Experience

• Founder and CEO · Playbook - Sports Biz for Emerging Markets11-01-2023

  A media platform delivering insights, updates, and live experiences for those shaping the future of sports business in emerging markets.

• Advisor · AFROBALLERS11-01-2019

  Advisor at AFROBALLERS, likely providing strategic guidance and insights to support the company's growth and influence in the sports industry.

• Founder and CEO · Tessa08-01-2021 – 06-01-2023

  An Africa-1st full service sports advisory firm that believes in the pivotal role sport plays in the development of the continent. From sponsorship deal execution, to content development, to event production and execution, Tessa seeks to further the work of luminaries on the continent, advise global brands on market entry, and most importantly create economic prosperity and jobs for the communities in which we work.

• Executive Director · Invest Africa US09-01-2017 – 03-01-2021

  Developed and led ecosystem-building initiatives at the intersection of investment, business development, innovation, and social impact, in the African private equity and venture capital markets. Drove the strategic vision of the organization, worked to grow its selective membership base, and connected Invest Africa’s global network of private equity firms, venture capital firms, family offices, Ultra High Net Worth individuals, and service providers through the network’s intentional convening power.

• Marketing Project Manager · Vanguard02-01-2016 – 09-01-2017

  Served 5 Vanguard internal business clients in strategizing, developing and activating marketing strategy, collateral and positioning leading to small market sales executives producing a 19% increase in retirement plans sold compared to 2015. Managed relationship teams to maintain strong Net Promoter Scores and mobilized new business offers for prospective clients with significant retirement plan assets.

Education

• University of Nevada Las Vegas - Lee School of BusinessMaster of Business Administration (MBA), Management and Operations
• UNLV Lee Business SchoolBachelor of Science (BS), Marketing

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