Derrick Brooks

Derrick Brooks

Senior Executive, Branding and Marketing, Business Development, Event Planning, Talent Mgt, Negotiations

15 yrs experience · New York, NY · 10-20 hrs/week

About

A seasoned, multi-industry executive who’s led the business strategy and operations in sports, entertainment, fashion, finance and real estate. As a senior executive with deep experience in marketing, sales, staff-development and creating effective organizational structures, success with start-up, high growth and turnaround situations has yielded long-term profitability and market relevance. His role in Baseball fueled his passion for sports and his commitment to working across all leagues. After attending Florida Southern College, a foray into sales and marketing in the corporate world included securing accounts for AT&T, Dick’s Sporting Goods, Subway, and Pepsico and other Fortune 500 companies, while also developing strategies for various companies such as VIP Travel, Dipaola Financial and Purfek Storm Management. Presented with the unique opportunity to enter the sports industry as a Minor League Baseball Professional Umpire, I began calling games for rising stars such as Jason Heyward, Didi Gregorious, Francisco Cervelli, Kyle Higashioka, and many others that don Major League Baseball uniforms today. After leaving the diamond, I went on to launch DBG Model Management in NYC, representing the most beautiful and captivating people in the world. DBG led to work with professional athletes, developing their professional brand, including NBA stars Danny Green, Kemba Walker, John Wall, NFL stars such as Hakeem Nicks, Jason Pierre-Paul, Robert Griffin III and others. Realizing that this level of service, trust and innovation was missing in the industry, I created TMI Universal, focusing on helping athletes, entertainers and influencers maximize their success and long-term sustainability in an ever-evolving landscape.

Skills

Account ManagementAdaptabilityAdvertisingAdvisingApollo ClientBrand IdentityBrand StrategyBrandingBusiness PlanningCampaign MarketingCommunicationConsultingConsumer RelationsContent DevelopmentContractsCreative ThinkingCritical ThinkingDesign StrategyDigital MarketingEditingEvent MarketingFitnessGlobal MarketingGo-to-market StrategyIntegrated MarketingLeadershipLinkedInManagementMarketing AnalyticsMarketing StrategyMedia CommunicationsNotionPartnership DevelopmentPodcast CreationProblem SolvingPromotional MarketingPublic RelationsResearch DevelopmentSales CopySales ManagementSoccerSocial Media CommunicationsSocial Media ManagementSocial Media MarketingSports CoachingSports WritingStart-upsStrategy & Business DevelopmentTalent ManagementTennisWritingYouTube

Experience

  • Founder · TMI Universal01-01-2015 – 04-01-2023

    The Elite Marketing and Branding Corporation! Representing brands and talent.

  • CEO/President · DBG Model Management02-01-2010 – 09-01-2014

    Led the company as CEO/President, overseeing operations and strategic direction.

  • Advisor · VIP Travel Experience01-01-2013 – 01-01-2014

    Created the platform in which the company runs today. Developed and implemented the structure of the company and its membership programs. Developed the partnership program. Handled the negotiations and development of the partnerships garnered to make VIP a success. Utilized its local outlets for immediate success. Expanded the reach to an international base for worldwide coverage. Hospitality travel and concierge services to exclusive individuals. Client Development and Sales.

  • Advisor · Dipaola Financial Group01-01-2011 – 01-01-2011

    Developed their sports financing program. Introduced the company to sports officials and athletes desiring their services. Instituted marketing campaigns. Structured and managed events for promotional opportunities.

Education

  • Florida Southern CollegeCommunication and Media Studies

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