Sandy Cai

About

Leveraging Data for Compelling Storytelling: Accounting Major, Marketing Specialist, Sustainability Enthusiast Hello, Im Sandy, a junior at Bentley University majoring in Accounting with a focus on auditing, and double majoring in Experience Design (XD) with interests in User Experience (UX) and User Interface (UI) design. Additionally, Im pursuing minors in Earth, Environment, and Global Sustainability (EEGS), Environmental, Social, and Governance (ESG), and Business Administration. When it comes to sustainability, there is power in numbers. With over 7 years of experience in graphic design and 5 years in content management and strategic marketing, I specialize in leveraging data analytics to optimize content performance, employing innovative marketing techniques to boost brand visibility, and crafting compelling stories to engage audiences and drive meaningful connections. My passion lies in using data-driven insights to communicate sustainability efforts effectively. At the Bentley Office of Sustainability, I have applied many of my data analytic and strategic marketing skills to advancing sustainability initiatives within higher education. I am on track to complete the 150 credits required for the Certified Public Accountant (CPA) certification by spring 2026. Im excited to apply my diverse skills and gain hands-on experience in the audit/assurance field, particularly within ESG.

Experience

• Summer Marketing Specialist · Bentley University Office of Sustainability06-01-2024

  Developed a comprehensive campus low emissions transportation guide, integrating internal and external community needs, by analyzing data from 10+ sources on campus transportation emissions, provided sustainable tips, and compiled information on 10+ public and private transportation options. Established a campus sustainability guide for first-year students, detailing 10+ sustainability-integrated business programs, 7+ internship opportunities, and 6+ key committees and student organizations. Drafted a Sustainable Events Checklist with a gamified implementation proposal for Bentley Campus organizations, aimed at boosting community engagement and sustainable accountability while aligning with Association for the Advancement of Sustainability in Higher Education (AASHEs) Sustainability Tracking, Assessment & Rating System (STARS) and the campus Sustainability and Climate Action Plan (SCAP).

• Content Creator · Bentley University Office of Sustainability09-01-2023 – 05-01-2024

  Developed and launched (printed and digital) strategic marketing plans for 10+ sustainability events (containing a content calendar, graphic content for office outreach communications and event materials, tailored graphic content for faculty and student organizational outreach communications). Redesigned 10+ website wireframes on Drupal, Canva, and Figma for content accessibility on the office's website. Piloted a major Tiny Mic Instagram series (Sustainability Speaks), overseeing educational content creation, scheduling, and audience engagement strategies, achieving an average of 500+ views. Implemented internal PR request form and streamlined communication for enhanced efficiency internally with a 100% success rate.

• Summer Marketing Specialist · Bentley University Office of Sustainability06-01-2023 – 08-01-2023

  Achieved a 362.2% increase in audience engagement within a month of managing the office's Instagram, achieving an average of 3.5k+ views. Collaborated with Bentley University's main Instagram and TikTok accounts on a video series highlighting Bentley's campus sustainability offerings, reaching 13.8k+ views. Created informational and promotional content for external media (Instagram, LinkedIn, TikTok, and office's website) to expand engagement with community members focusing on Bentley's campus sustainability offerings. Integrated AI (ManyChat) on Instagram to automatically send sustainability resources to engagers with a 100% success rate.

• Residence Center: Social Media and Graphic Design Specialist · Bentley University02-01-2023

  Reorganized housing information to refine content accessibility through Instagram content and flyer graphics. Utilized Adobe Creative Cloud to redesign outdated marketing materials for 8 Defined Communities (themed living spaces). Initiated outreach to the Office of Sustainability 3 times to collaborate on marketing campus living sustainability practices.

Education

• Bentley UniversityBachelor's degree, Accounting, Double Major in Experience Design
• North Quincy High SchoolHigh School Diploma, Design and Visual Communications, General

Similar talent on Pangea

Julia M.Marketing & Sustainability Intern | Data-Driven Content & Community EngagementRye, NHLauren R.Digital Media Intern | Marketing & UX Design Student at Bentley UniversityWaltham, MAKatelyn B.Rising sophomore student pursuing a Marketing and International Business degree at Bentley UniversityAvon, CTCailey B.Aspiring Experience Designer with a Focus on Marketing and Community EngagementWaltham, MA