Sania Heydarfadai

About

As a Product Designer at Google Developer Student Club, I collaborate with cross-functional teams to iterate and refine innovative concepts, a testament to my commitment to user-centric design. Leveraging user research, I ensure every design decision is informed and impactful. My pursuit of a concurrent business managerial economics education at UC Irvine's Paul Merage School of Business further enriches my strategic approach to product development.

Experience

• Product Designer · Google Developer Student Club, UC Davis04-01-2024

  As a Product Designer, likely contributed to the design and development of user interfaces and experiences for various projects, collaborating with other students and developers.

• Lead Product Designer · Davis Data Driven Change (D3C)2024 – 06-01-2024

  Created and maintained design system, including plugins and visual layout templates, to streamline workflows and improve productivity; reduced design revision cycles by 25% and increased output by 30%. Performed comprehensive market trend research on competitor rationale and users to ensure product features and branding were differentiated and compelling, which attracted 24 potential business partners. Rapidly iterate and refine UX design methodologies with 5 mid-fi and 1 high-fi prototype from initial briefing to final designs with 2 PMs and 3 engineers and 3 rounds of usability and A/B testing. Conducted UX research and 2 rounds of usability testing to gather feedback about accessibility and prioritize app features.

• Management Trainee Intern · Enterprise12-01-2023 – 03-01-2024

  Collaborated with the sales team to develop a marketing campaign that established 5 new business partnerships in 3 weeks, resulting in a 25% increase in weekly car rentals. Optimized customer service protocols to maintain a 90% service quality index (SQI) in a high-volume customer service environment; closing 30 contracts daily, resulting in a 10% increase in regional SQI performance. Directed a team in implementing a new cold calling script that increased car sales interest by 40%. Executed a comprehensive analysis of current email marketing strategies, identifying areas for improvement that led to a 30% increase in response rate.

• Founder and Product Manager · Voderrn10-01-2020 – 12-01-2023

  Voderrn is a social commerce fashion marketplace designed so Gen-Z and Millennials can shop, sell, and experiment based on aesthetics. Analyzed economic data, consumer options, and market competition to develop a comprehensive content strategy for product launch; integrated Excel and PowerPoint to develop product strategy and roadmap in 12 weeks. Regularly presented work and performed feedback evaluation from mentors and investors to streamline MVP, pitches, prototypes, product strategy, and risk management ultimately, leading to product development and market readiness. Orchestrated cross-functional collaboration to assess the current product life cycle stages; utilized data-driven insights to optimize the scope of the project, achieving 50 sales within 3 weeks of product launch. Conducted 150+ user interviews and 2 surveys to create user personas to validate design concepts and pricing strategy to address user needs, leading to $1,500 in seed funding.

• Program Manager · Plasma at UC Davis08-01-2022 – 08-01-2023

  Led UC Davis Startup Center's Demo Day for 579+ students, awarding $10,000 in prizes. Directed a 12-startup cohort, optimizing business models for accelerated growth. Managed events for 5,000+ students, fostering entrepreneurial interest. Orchestrated recruitment for 36+ startup teams, onboarding 12 into the accelerator. Coordinated interviews and communications for seamless operations.

• Pitch Deck Designer · ParaMag Biosciences08-01-2024 – 09-01-2024

  - Pitch Deck Development: Created a high-impact pitch deck within two weeks, delivering three distinct design variations on Canva and Figma to provide strategic options for client presentations. - Visual Content Creation: Developed compelling visuals and branding assets using Adobe Photoshop, Illustrator, and InDesign, ensuring that complex ideas were communicated clearly and engagingly for target audiences. - Brand Consistency & Visual Storytelling: Maintained consistent branding across all design elements, transforming data and concepts into easy-to-understand graphics, charts, and infographics to effectively support strategic objectives.

Education

• University of California, DavisBachelor of Arts - BA, Industrial and Product Design

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