Sanjana Veerarajan

About

With a Master of Business Administration from the Schulich School of Business and a Bachelor of Technology in Instrumentation and Control Engineering from the National Institute of Technology, Tiruchirappalli, I bring a robust educational background to my professional endeavors. I co-founded Flavorish in December 2023, where I oversee strategic direction, product development, and business operations. Prior to this, I served as a Product Marketing Manager at Kallidus and RAB Design Lighting, where I developed marketing strategies, managed product launches, and conducted market research. My experience also includes a role as Director of Marketing for the Schulich Finance Association, enhancing the association's brand presence, and a Strategy Consulting Internship at Ædifica, where I assisted with strategic planning and market analysis. My diverse experience in marketing and strategy positions me as a versatile leader in the business landscape.

Experience

• Co-Founder · Flavorish12-01-2023

  As a Co-Founder, likely responsible for overseeing the company's strategic direction, product development, and business operations.

• Product Marketing Manager · Kallidus02-01-2022 – 11-01-2023

  As a Product Marketing Manager, likely responsible for developing marketing strategies, managing product launches, and conducting market research.

• Product Marketing Manager · RAB Design Lighting06-01-2021 – 11-01-2021

  As a Product Marketing Manager, likely responsible for developing marketing strategies, managing product launches, and conducting market research.

• Director of Marketing · Schulich Finance Association - SFA09-01-2019 – 04-01-2021

  As the Director of Marketing, likely responsible for overseeing marketing campaigns, managing the marketing team, and enhancing the association's brand presence.

• Strategy Consulting Intern · Ædifica09-01-2020 – 12-01-2020

  As a Strategy Consulting Intern, likely responsible for assisting with strategic planning, conducting market analysis, and supporting senior consultants.

Education

• Product Marketing Alliance
• Schulich School of Business - York UniversityMaster of Business Administration - MBA
• National Institute of Technology, TiruchirappalliBachelor of Technology (B.Tech.), Instrumentation and Control Engineering

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