Aditya Rajpal

About

I’m a strategic product marketer with over 6 years of experience blending data-driven insights with consumer behavior to launch impactful products and drive growth. From generating $80K in monthly revenue during a city launch at Zomato to acquiring over 2,000 users for a fintech platform in its first quarter, I thrive on turning complex challenges into growth opportunities. Whether it’s leading cross-functional teams, optimizing digital campaigns, or diving deep into analytics, I’m passionate about delivering marketing solutions that resonate and drive results. Currently pursuing my MS in Marketing Intelligence at USF, I’m eager to create transformative strategies in product marketing, brand, and digital spaces. My expertise spans SaaS, fintech, and consumer durables industries.

Experience

• Founding Product Marketing Manager · Zof AI2025-03-01 –
• Member · Product Marketing Alliance2025-02-01 –
• President · Graduate Marketing Association (USF)2024-08-01 – 2025-07-01
• Student Consultant - Product Marketing – Product Launch, Marketing Strategy · Malloy Group2024-10-01 – 2024-11-01

  Orchestrated go-to-market strategies for B2B and B2C markets, enhancing brand positioning for a luxury MagSafe accessory brand. Led a cross-functional team of 6, utilizing customer journey mapping and competitive analysis to craft compelling marketing plans. Designed product launch strategies by leveraging customer insights from interviews, surveys, and MVP feedback.

• Assistant Marketing Manager · Ariston Group2022-12-01 – 2024-07-01

  Led the launch of multiple products, elevating brand presence through targeted social media and e-commerce campaigns. Strengthened online visibility with SEO optimization, achieving top search rankings. Developed and executed digital campaigns across Google, Meta, and Spotify, boosting online engagement. Optimized e-commerce strategies for platforms like Amazon and Flipkart, enhancing product visibility and user experience.

• Key Account Manager - Business Development, Strategy · Zomato2021-07-01 – 2022-12-01

  Launched Zomato Hyperpure in a new city, spearheading growth through strategic outreach and market penetration. Onboarded top-tier clients across multiple metro areas while mentoring recruits in acquisition strategies. Enhanced sales performance through SKU analysis and tailored inventory optimization.

• Marketing Consultant · Rupeeting2021-04-01 – 2021-07-01

  Directed new product development for a fintech platform, crafting website and app content to drive user engagement. Launched an MVP mobile app, gathering user insights to refine features and enhance the product experience. Developed go-to-market strategies and onboarded social media, PR, and digital agencies, boosting brand visibility and market penetration. Built the SEO ecosystem to strengthen the brand’s digital footprint, enhancing organic search performance.

• Deputy Manager Marketing · Avanse Financial Services Ltd.2020-08-01 – 2021-04-01

  Strengthened brand positioning with an overhauled social media strategy, fostering greater engagement and brand equity. Planned and executed digital marketing campaigns across Google, Facebook, Instagram, and YouTube, enhancing lead generation and conversions. Integrated technology solutions like chatbots and WhatsApp API to boost consumer engagement and streamline interactions. Launched the Educate, Engage, Empower program across campuses, positioning the brand as a leader in student financing.

• Assistant Marketing Manager · Avanse Financial Services Ltd.2019-01-01 – 2020-07-01
• Marketing Management Trainee · Avanse Financial Services Ltd.2018-03-01 – 2018-12-01

Education

• University of San Francisco School of ManagementMS Marketing Intelligence, Marketing
• Welingkar Institute of ManagementPost Graduate Management in Diploma (PGDM), Marketing
• KC CollegeBachelor of Management Studies, Marketing

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