Sara Chaveznava

About

With a robust educational background in economics and political studies from Tecnológico de Monterrey, complemented by a MicroMaster in Public Policy from MITx, I have honed my analytical skills and strategic thinking. My professional journey began as a Research Analyst at Crux Holdings, where I contributed to innovative strategies and global alliances. I further developed my expertise at CYDSA, focusing on process efficiency across diverse business units. As a Strategic Planning Analyst at Digital@FEMSA, I excelled in data analysis and strategic alignment, supporting executive decision-making. Currently, as a Shopper Insights Client Associate at dunnhumby, I leverage consumer data to optimize marketing strategies and enhance customer experiences. My career is marked by a commitment to data-driven insights and strategic recommendations, driving organizational success and customer satisfaction.

Experience

• Shopper Insights Client Associate · dunnhumby06-01-2024

  Recopilación y análisis de datos sobre las tendencias de compra y comportamiento del consumidor para identificar patrones y oportunidades de mercado. Colaboración con equipos internos para diseñar y ejecutar estrategias de marketing basadas en insights del cliente, optimizando campañas y promociones. Elaboración de informes detallados y presentaciones para comunicar hallazgos y recomendaciones a stakeholders clave, facilitando la toma de decisiones informadas. Identificación de áreas de oportunidad para mejorar la experiencia del cliente, proporcionando recomendaciones estratégicas para incrementar la satisfacción y fidelización. Seguimiento y evaluación de indicadores clave de rendimiento (KPIs) para medir el éxito de las estrategias implementadas y ajustar tácticas según sea necesario.

• Strategic Planning Analyst · Digital@FEMSA11-01-2022 – 06-01-2024

  Análisis y evaluación de información y datos relevantes para la organización, como datos financieros, tendencias del mercado, competencia, comportamiento de nuestros usuarios, etc. Desarrollo de modelos y marcos de trabajo para abordar proyectos, identificando los diferentes stakeholders involucrados, asegurando alineación de ellos. Crear y apoyar en informes y presentaciones para el equipo directivo ayudando a guiar conversaciones y a dar seguimiento a proyectos. Identificar y monitorear los indicadores clave y métricas relevantes para evaluar el desempeño de la organización.

• Research Analyst · CYDSA04-01-2022 – 11-01-2022

  CYDSA is a business group present in three Business Areas: Chemical Products and Specialties, Electric Power and Steam Cogeneration, and Underground Hydrocarbon Processing and Storage. At CYDSA, I find myself supporting the process of generating ideas regarding efficiency in the processes carried out first in all the business units of the company.

• Research Analyst · Crux Holdings05-01-2021 – 11-01-2022

  Crux Holdings is a firm focused on innovative strategy and consulting, as well as building global alliances with organizations seeking to raise their competitive level in emerging markets. At Crux Holdings, I collaborate with research, creation of presentations, synthesizing required information, administrative and translation issues.

Education

• Tecnológico de MonterreyBA, Economics with a minor in Political Studies
• MITx CoursesMicroMaster, Data, Economics, and Design Policy: Public Policy
• Ekonomická univerzita v Bratislave
• IEBFinance markets technician
• Tecnológico de MonterreyPreparatoria - Programa Multicultural y de Honores

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